Communications
Group

Communications
Group

Campaign

FUCHS Lubricants

Visible in the market all year round

How can a brand maintain a year-round presence in the automotive aftermarket? FUCHS Lubricants found the answer in a cross-media campaign combining print, digital and event formats through the specialist media brand kfz-betrieb.

A Campaign That Makes a Difference

The project

Status quo
FUCHS Lubricants is planning its 2025/2026 annual campaign for the automotive aftermarket.

Challenge
Strong competition makes it hard to position the company as a solutions provider to its target audience.

Goal
Achieve visibility across print, digital media and events through the specialist media brand kfz-betrieb.

The client

FUCHS Lubricants is one of the leading suppliers of lubricants for the automotive and industrial sectors. Visibility in the aftermarket is therefore an important goal.

What was needed was not a nice-to-have, but a powerful campaign bringing together content formats across print, digital media and events through the specialist media brand kfz-betrieb. Measurable and with broad reach among the target audience.

Our services at a glance

Want more visibility for your project?We're here for you.

Get in touch and benefit from Vogel Communications Group strength.

Max Stern

Director Commercial