Communications
Group

Communications
Group

Website & PR

Novotechnik

New look, greater visibility

Since 1947, Novotechnik has stood for precision sensor technology. The aim was to bring this expertise to life. VCG increases visibility through a comprehensive website relaunch.

Precision, reimagined

The project

Status quo
Small marketing team, extensive portfolio: Novotechnik lacked the capacity to increase visibility.

Challenge
The website was outdated and failed to reach the relevant target audience.

Goal
Increase Novotechnik’s visibility among its target audience – with a website that brings its expertise to life.

The client

Since 1947, Novotechnik has been developing linear displacement and angle sensors for mechanical engineering, automotive and medical technology. Around 200 employees work at its Ostfildern headquarters, complemented by three additional locations.

With a marketing team of just one or two people, there was not enough capacity to manage the website. Novotechnik was looking for a partner offering comprehensive, holistic communications solutions.

Relaunch with foresight

Vogel Corporate Solutions (VCS) guided Novotechnik through a comprehensive relaunch process – from a target-group workshop and user journey to design, development and go-live. Always with a clear focus on the target audience.

Internationalisation was a key focus: the new website now reaches all of Novotechnik’s markets. This was complemented by tailored media services, placing Novotechnik in relevant specialist media and increasing brand awareness. All of this was made possible by the expertise and capabilities of Vogel Communications Group, bringing together the right services and teams to tackle every challenge.

The result: optimised UX/UI and significantly greater visibility among the target audience.

Our services at a glance

Want greater visibility?

Get in touch and benefit from the power of Vogel Communications Group.

Max Stern

Director Commercial