We connect people and markets

VCG connects people, knowledge and B2B markets. We act responsibly and create communication that matters in a changing economy. We believe that expertise, technology and personal exchange are the foundations of innovation. 

Leading provider of B2B communications, agency services and specialist information in China.

Optimises marketing processes through intelligent CRM structures and precise data solutions for highly targeted B2B sales outreach. 

Provides international digital marketing and helps companies enter international markets and new sectors through digital channels. 

Provides specialised information and professional development for tax advisers, lawyers and healthcare professionals. 

Specialist media brands with strong expertise and B2B relevance, including the automotive and industrial sectors. 

Organises specialist trade fairs that bring together suppliers and users in measurement, control, regulation and automation technology.  

Delivers high-reach PR campaigns and premium placements in leading trade media for companies in the digital sector. 

Designs and delivers B2B specialist events for effective networking and knowledge sharing. 

B2B communications partner in Switzerland, specialising in specialist media, events and agency services.

Tailored marketing and communication solutions for complex B2B and B2C challenges. 

Provides practical training, workshops and certifications for IT professionals and technology decision-makers.

Supports start-ups as an early-stage investor and drives digital transformation together with founders.

Digital communications solutions, legal marketing and DATEV integration for tax advisers. 

Leading specialist publisher with nine magazines and online portals covering topics such as digitalisation, AI, robotics and other future-focused topics.

Rooted locally. Connected internationally.

We operate globally: 12 locations across the German-speaking region, with international licensing partners, particularly in China.

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Cover der CHIP-Zeitschrift von 1978 mit einem Computer, der aus einem aufgebrochenen Ei herausragt, und Texten zu Computerthemen
Schwarz-weiße Luftaufnahme eines historischen Firmengebäudes mit geschwungener Fassade und dem Schriftzug 'VOGEL-VERLAG' auf einem Schild
Schwarz-weiße Linienzeichnung eines stilisierten Vogels im Flug mit spitzem Schnabel
Schwarz-weiße stilisierte Darstellung eines fliegenden Vogels mit ausgebreiteten Flügeln

A company with a history

VCG's story began in 1891 with a stamp magazine. Since then, Vogel has continually opened up new markets – from launching MaschinenMarkt and founding CHIP to evolving from a specialist publisher into an international communications group.

1891 – 1956

From a stamp magazine to a leading specialist publisher

In 1891, Carl Gustav Vogel founded a company in Pößneck. With innovative titles such as "Maschinenmarkt," the founder and his two sons, Arthur Gustav and Ludwig, turned the company into Germany's largest trade journal publisher within three decades. In the 1950s, the publishing house moved to Würzburg. The headquarters of Vogel Communications Group have been located there ever since.

1956 – 2005

The beginnings of digitalisation and expansion

After the death of Arthur Gustav Vogel, his son Karl Theodor ran the publishing house together with Ludwig Vogel. From the 1980s onward, Dr. Kurt Eckernkamp took over the leadership. Under his aegis, "CHIP," the first magazine about microcomputers, was launched. From the mid-1990s onward, the company expanded into China.

2005 – heute

Leading in B2B communications

The company grows with the possibilities of digitalization into the Vogel Communications Group (VCG) – with Heiko Lindner and Axel von Kaphengst as shareholders, still family-owned today. A network of 9 agencies and around 110 trade media delivers everything for communication success – from information to campaigns across all channels.

FAQ: your questions answered

Vogel Communications Group (VCG) is a leading provider of B2B communication and specialist information, with revenue of around €120 million and over 900 employees. The group includes eight communications agencies and service companies, plus around 110 specialist media covering automotive, industry, information technology, law, business and tax. Over 300 business events per year provide access to target audiences in around 25 sectors.

VCG provides its clients with comprehensive, sustainable communication solutions in the business areas of agencies, specialist media and events. Our companies develop strategies, concepts, content and formats that deliver measurable results and help B2B companies succeed. Services offered include marketing, communication and strategy, PR, data and AI services, as well as business events and specialist media.

VCG has a presence at 12 locations in the German-speaking region. We are also active in China and Switzerland and are connected with partners worldwide. We combine personal contact with international reach.

Whether it’s vocational training, a dual study programme, starting a career or a senior position, VCG offers excellent opportunities to learn, make a positive impact and develop. Individual onboarding, regular feedback, training and our Learn-&-Grow programme are key elements of career development. 

Please feel free to contact us with questions about Vogel Communications Group, its companies and investments. On the Agency services, Events and specialist media pages, you will find further information, links and contacts at our subsidiaries and media companies. 

    The event that brings B2B success to life

    Goals, strategies and real impact: the B2B Communication Days put success in industrial and tech companies centre stage.