Employer branding and communications recruitment
Würzburg – From April 1st 2026, HRtbeat GmbH, based in Würzburg, will become part of Vogel Corporate Solutions GmbH & Co. KG (VCS). The agency, which specialises in employer branding and digital recruitment, has so far operated under the umbrella of Vogel Communications Group and will expand the B2B portfolio of VCS with a core area of expertise. Employer branding will thus become an integral part of VCS’s offering, alongside expertise in brand, AI, market research and social media.
“We are delighted to welcome HRtbeat and its experts to Vogel Corporate Solutions. Over the past few years, HRtbeat has established itself as an important partner for our clients in more than 25 industries, thanks to its close ties to the market. We intend to continue along this path consistently and, above all, shape our clients’ communication strategies in the labor market,” comments Kathi Krimmer, CIO of VCS: “As a full-service agency, we help recruit experts in PR, marketing, sustainability and AI. We are convinced that successful transformation requires strong communication.”
Vogel Communications Group, which, with 920 employees and annual revenues of around €120 million, is a leading provider of B2B communications and specialist information.Vogel Corporate Solutions (VCS) is a consulting agency specialising in digital marketing and corporate communications. Founded in 2010, the company now has more than 150 employees and operates from offices in Berlin and Würzburg. It specialises in the needs of the B2B sector across disciplines, both nationally and internationally. The agency develops tailored strategies and multichannel concepts to deliver measurable results in customer retention, brand building and lead generation, and knows how its clients can achieve maximum visibility. It often works not alone, but as an integral part of VCG’s extensive agency network, with a wide range of additional communications expertise. This enables every client to benefit from a 360-degree perspective, tailored to their individual needs. HRtbeat GmbH is an HR agency for digital recruitment and employer branding based in Würzburg. Founded within Vogel Communications Group in 2022, it provides tailored access to the passive talent market through more than 5 million active B2B contacts across over 30 industries. VCS is part of Vogel Communications Group, a leading provider of B2B communications and specialist information, with 920 employees and annual revenues of around €120 million.
