Benjamin Wahler (28), previously Director Sales Executive and Deputy Chief Sales Officer, will take over the role of Chief Sales Officer (CSO) at Vogel Communications Group on July 1, 2019. CEO Matthias Bauer had held the role on an interim basis since June 2018.
"Thanks to his expertise, experience and passion for sales, Benjamin Wahler has played a key role in driving forward the realignment of the sales organization," says CEO Matthias Bauer: "I am delighted that he will assume overall responsibility for the Sales, Senior Sales Executive, Customer Development and Sales Assistance divisions as Chief Sales Officer from 1 July 2019. Congratulations and continued success!"
Benjamin Wahler has been with the company since 2007. After training as a print and digital media specialist, he initially worked as a media consultant and then as a key account manager and sales manager in the laboratory, chemical, pharmaceutical and life science sectors. Since June 2018, Benjamin Wahler has been Deputy CSO and Director Sales Executive, supporting and driving forward the realignment of the sales unit as part of the "Vogel 2022" strategy. A central aspect: consistent customer focus, realized through the "One Face to the Customer" approach and the comprehensive portfolio of services with a combination of specialist media offerings and agency services.
"Above all, our 'one-face-to-the-customer' sales strategy means a great deal of responsibility for every sales manager and focuses on an in-depth analysis of customer needs," says Benjamin Wahler: "The aim is to act as a sparring partner together with the customer to sound out the respective communication goals. With our new product portfolio, we manage to inspire and set important impulses. The combination of target group expertise and agency professionals is unbeatable."
Vogel Communications Group is one of the leading service providers for B2B communication in the German-speaking world. Its headquarters are in Würzburg. With four agencies in Berlin, the Group offers comprehensive communications expertise. The Group's services range from trade media, corporate publishing, social media services, PR, trade fair services, networks and communities to market intelligence & insights and an in-house congress center. The publishing areas include 100+ trade journals, 100+ web portals, 100+ business events as well as numerous mobile offerings and international activities. The print and digital media provide access to 14 sectors in the five economic fields of industry, automotive, information technology, law/economics/taxes and B2B communication.
