On October 15 and 16, the "B2B Marketing Days 2019" of the trade magazine "marconomy" will take place at the Vogel Convention Center in Würzburg. More than 30 experts and marketing managers from medium-sized industrial and technology companies will present solutions and current challenges in the field of marketing and communication at the congress organized by the trade magazine "marconomy". Visitors will also learn how B2B companies can successfully utilize the latest trends.
In addition to numerous presentations by experts with practical experience, the event offers visitors interactive formats and a cross-industry exchange of know-how. In addition to speakers from the marketing practice of B2B companies such as Siemens, König & Bauer, Geberit and Thyssenkrupp, experts from the "marconomy" community will complement the program with topics from theory and teaching.
The program covers these and other topics:
- Artificial intelligence - from buzzword to practice | Thomas Brückle, Geberit Vertriebs GmbH.
- Can you post this? - Experiences as Thought Leader & Corporate Influencer at Siemens AG | Antonie Demmel & Markus Weinländer, Siemens AG.
- SEO practice: How Thyssenkrupp Industrial Solutions gains sales from a microsite | Mike Kleinemaß, Thyssenkrupp Industrial Solutions AG.
- Keynote: The cognitive revolution - and where does that leave the marketer in times of AI? | Martin Reiner, ConsSys IT AG.
"It is often the opportunities for exchange where participants share experiences with each other and create added value for another. That's why there will be even more opportunities for topic-related networking this year," says Julia Oppelt, Head of marconomy and responsible for the program of the specialist congress. This will not only be reinforced during the breaks and through panel discussions, but also through over 20 in-depth workshops and barcamps on various key topics.
Further information and registration at www.b2bdays.de/
"marconomy" is the specialist portal for B2B marketing and communication. The specialist medium supports marketing and communication decision-makers from the B2B sector with the necessary know-how and explains the specialist applications of modern tools and systems. Together with a network of professional authors, speakers and experts, the specialist portal offers inspiration and an overview of the major trend topics in B2B marketing, communication and sales. marconomy provides further know-how with the two specialist congresses "Lead Management Summit" and "B2B Marketing Days" as well as with the seminars of the marconomy Academy. marconomy is a specialist medium of the Vogel Communications Group, one of the leading service providers for B2B communication in German-speaking countries. Its headquarters are in Würzburg. With four agencies in Berlin, the group offers comprehensive communications expertise. The Group's services range from specialist media, corporate publishing, social media services, PR, trade fair services, networks and communities to market intelligence & insights and an in-house congress center.
