New concept for the "Lead Management Summit" on 1 and 2 April: Due to the current situation, the health and safety of all participants, exhibitors, partners and employees is the top priority for the organizer. For this reason, the program of the Lead Management Summit 2020 will be broadcast via webinar software. On June 19, 2020, barcamps and workshops will also take place as an in-person event in Würzburg. In addition, a pre-event on June 18, 2020 will provide an opportunity for networking and exchange.
The specialist congress on the topic of "Lead Management" shows how interested parties - so-called "leads" - are generated, new customers acquired and existing customers expanded. The summit is the central platform for all marketing and sales managers from SMEs who deal with the topic of lead management. Using interactive, digital formats, cross-industry know-how exchange and practical examples, participants will learn how lead management can be successfully implemented in the company, how current developments and trends can be implemented and how lead management processes can be optimized. From beginners to professionals - the diverse program offers impulses and solutions for all those interested in lead management.
Here are some highlights of the digital program (1 and 2 April 2020):
- How B2B companies successfully manage customer-centric marketing | Prof. Dr. Christian Schmitz, Ruhr University Bochum & Dr. Matthias Huckemann, Mercuri International Deutschland GmbH
- Digital platforms as a touchpoint for lead generation, self-service and innovation | Jochen Sadlers, Schneider Electric
- Update on the ePrivacy Regulation | Dr. Carsten Ulbricht, Menold Bezler Rechtsanwälte Partnerschaft
Here are some highlights of the face-to-face event (June 19, 2020):
- Barcamp: Content strategy - How do I get active input from other business units? | Jakob Kwiatkowski, Freudenberg Sealing Technologies GmbH & Oliver Gropp, HY-LINE Holding GmbH
- Workshop: The Marketing Canvas - Simplifying complex B2B projects to the maximum and communicating effectively | Galina Ermakova & Susanne Traut-mann, GKN Additive
- Tool comparison: Live presentation of lead capture tools
The entire program and all information about the new concept can be found here.
The topics were defined by the readers of the specialist medium "marconomy". A committee of five experienced lead management users and experts ensures the diversity and quality of the presentations and program items: The focus is on providing participants with as many impulses and tools as possible to professionalize their daily work. True to the motto: From practice for practice! The "Lead Management Summit" has been organized by the specialist medium "marconomy" for eight years now.
The 8th Lead Management Summit will take place on:
April 1-2, 2020: Live webinar
19. June 2020: Barcamps and workshops at the Vogel Convention Center
Further information and registration at: www.leadmanagementsummit.com
Accreditation for journalists at pressestelle@vogel.de
"marconomy" is the specialist medium for B2B marketing, communication and sales. With the specialist portal www.marconomy.de, the specialist congresses (Lead Management Summit, B2B Marketing Days, Barcamptour) and the academy for professional training, marconomy shows how trends from the consumer sector can also be applied in B2B companies. The specialist medium has thus created a community that guarantees cross-industry input for the professional challenges of marketing, communications and sales managers from industrial and technology companies. The parent company Vogel Communications Group is one of the leading service providers for B2B communication in the German-speaking world. Its headquarters are in Würzburg. With four agencies in Berlin, the group offers comprehensive communications expertise. The Group's services range from specialist media, corporate publishing, social media services, PR, trade fair services, networks and communities to market intelligence & insights and an in-house congress center.
