It's the B2B marketing event of the year: the B2B Marketing Days on 21 and 22 October 2020 in Würzburg, organized by marconomy, the specialist medium for B2B marketing, communication and sales.

In addition to exciting practical cases and presentations from well-known B2B companies such as Siemens, Festo and EPLAN, the marketing congress has even more special features in store for participants: In addition to the physical event, the B2B Marketing Days 2020 can also be experienced digitally for the first time - live and on demand. There will also be a separate special in the congress program for all SMEs.

In total, marconomy was able to attract over 25 speakers who will address current issues, new technologies and strategies for B2B marketing in their presentations, workshops and barcamps.

Here is a brief insight into the program:

- Keynote: Off to Death Valley? Why companies fail when implementing new business models | Prof. Dr. Christian Schmitz & Prof. Dr. Jan Wieseke, Ruhr University Bochum.

- Practical report: Augmented Reality: KEMPERvision - from the idea to the finished digital product | Thomas Schwabe, KEMPER GmbH.

- Workshop: Corporate success in the area of conflict between marketing & sales | Karin Baldauf, faigle Kunststoffe GmbH.

- Barcamp: Lead Management - One process, many influencing factors | Bon-ny Mangold-Gryska & Dominik Heigemeir, Festo Vertrieb GmbH & Co. KG.

"The current situation has also given marconomy events a digitalization boost. We are pleased to be able to offer B2B marketers maximum flexibility in participating and consuming the content. Whether physically or digitally, the B2B Marketing Days continue to convey the relevant information that industrial companies currently need to know in the fields of marketing, communication and sales in order to drive their business forward," comments Julia Oppelt, Head of marconomy.

The program and registration modalities can be found here.

"marconomy " - the specialist medium for B2B marketing, communication and sales. With the specialist portal www.marconomy.de, the specialist congresses (Lead Management Summit, B2B Marketing Days, Barcamptour) and the professional development program, marconomy shows how trends from the consumer sector can also be applied in B2B companies. The specialist medium has thus created a community that guarantees cross-industry input for the professional challenges of marketing, communication and sales managers from industrial and technology companies (www.marconomy.de).