Corona is dominating the headlines - but there are many other important health issues that must not be forgotten. One of them is organ donation. This is why the Vogel Communications Group (VCG), together with the Vogel Foundation, launched the #OrganDonationCardInside campaign to draw attention to this relevant topic for our society.
In a concerted campaign, 16 major VCG trade media from twelve sectors are providing information on the topic of organ donation in print, digital and via social media. They are also calling on managers and employees in the automotive, industrial and IT sectors to support the campaign, encourage others to do so and become organ donors themselves.
The Federal Minister of Health, Jens Spahn, supports the initiative as patron:
"A large majority of the population considers organ donation to be right and important. But too few actually act accordingly and have a donor card. That is why I am happy to be the patron of the Vogel Foundation's initiative, which calls on people to get involved. Every declared willingness to donate gives courage and can mean hope for life for the ten thousand or so people waiting for a donor organ in Germany."
A total of 16 specialist magazines are running single and double-sided print advertisements during the Christmas period. This also includes over 355,000 glued-in organ donor cards that can be torn out and filled in directly. There is also a digital campaign via the VCG specialist portals, including newsletters and social media. The #OrganDonationCardInside campaign runs in November and December 2020 and reaches well over two million readers/users.
"We want to draw attention to an issue that has been almost completely overshadowed by the coronavirus pandemic throughout the year. With a major media initiative, we can raise awareness of the need for organ donations," explains Ingo Mahl, Chief Product Officer of Vogel Communications Group (VCG): "VCG sees itself as a value-oriented company. Through the activities of our Vogel Foundation in particular, we want to continue to live up to our claim to corporate responsibility."
Vogel Communications Group is one of the leading service providers for B2B communication in the German-speaking world. Its headquarters are in Würzburg. With four agencies in Berlin, the Group offers comprehensive communications expertise. The Group's services range from trade media, corporate publishing, social media services, PR, trade fair services, networks and communities to market intelligence and insights as well as its own congress center, the Vogel Convention Center. The publishing divisions manage 100+ trade journals, 100+ web portals, 100+ business events as well as numerous mobile offerings and international activities. The print and digital media provide access to 14 sectors in the five economic fields of industry, automotive, information technology, law/economics/taxes and B2B communication.
