With retroactive effect from January 1, 2021, Vogel Communications Group GmbH & Co. KG (VCG), based in Würzburg, acquires a 50% stake in the Berlin-based social media agency Werbeboten Media GmbH. The Vogel Group is already anchored in the communications market with four agencies. With Werbeboten, VCG is strengthening its offering for digital communication and marketing to its corporate clients, who are primarily active in the three economic sectors of industry, IT and automotive. Werbeboten founder Sandro Günther continues to hold the remaining 50% of the shares. He will continue to manage the company's operations as Managing Director. Co-Managing Director is Matthias Bauer, CEO of VCG.
"Our customers have a significantly increasing need for digital communication consulting and measurable marketing solutions," explains Matthias Bauer: "Performance marketing is increasingly in demand, especially in social media, because this is precisely where it should make a noticeable contribution to the economic goals of communication, e.g. in the online store or in the lead hub. In our opinion, this is an essential component of a modern marketing strategy. The social media experts at Werbeboten Media GmbH fit in very well with our existing agency network and enable us to offer our customers an even broader portfolio of services."
Sandro Günther, founder and Managing Director of Werbeboten Media GmbH: "Over the past few months, we have developed joint potential and discovered that our agency expertise in the field of social media and performance marketing can be successfully applied for many of VCG's clients. Especially in the B2B environment, companies often lack conceptual and technical knowledge on how they can use social media channels profitably for themselves regardless of likes and shares and thus establish a direct link to the company's goals. We want to change this and are looking forward to working together."
Werbeboten Media GmbH was founded in 2010 and supports companies on their way into the digital world. Its expertise lies in the combination of strategy, content and marketing. Werbeboten is certified by the Google and Facebook platforms. The company currently has 11 employees.
You can find more information here: www.werbeboten.de
Vogel Communications Group is one of the leading providers of B2B communications in the German-speaking world. Its headquarters are in Würzburg. With four agencies at its Berlin location, the Group offers comprehensive communications expertise. The Group's services range from trade media, corporate publishing, social media services and PR to market intelligence and its own congress center, the Vogel Convention Center. The publishing divisions manage 100+ trade journals, 100+ digital platforms and 100+ business events. The print and digital media open up access to 14 sectors in the five economic fields of industry, automotive, information technology, law/economics/taxes and B2B communication.
