On July 1 and 2, 2021, the "Lead Management Summit" of the specialist medium "marconomy" will take place for the first time in a hybrid format. The specialist congress will show how the interaction between marketing and sales can generate leads, acquire new customers and expand existing customers. The congress is taking place for the 9th time and is a central platform for all marketing and sales managers from SMEs who are involved in the topic of customer contact acquisition and maintenance. The focus is always on practical applications and new impulses from industry professionals - true to the motto: From the target group for the target group.
Participants will learn how to implement lead management in their own company, integrate current developments into the process and successfully implement trends. The Lead Management Summit offers a wide range of content for beginners, advanced participants and professionals alike. Interactive workshops, specialist discussions and keynote speeches invite participants to exchange know-how across industries. The sessions will take place both live and digitally. The new, hybrid format offers 80 live participants at the Vogel Convention Center in Würzburg as well as numerous digital viewers the opportunity to actively shape the summit.
"With the hybrid event format, we are combining live and digital participants for the first time in the history of the Lead Management Summit. A challenge that the entire team is happy to accept. In addition to short presentations and interactive formats, networking will not be neglected at the LMS 2021," says Lena Müller, Editor of "marconomy".
The program highlights include:
- 10 success factors: How to use webinars for B2B lead generation. A success story from Baumüller Nürnberg GmbH | Leonhard Kemnitzer, Baumüller Nürnberg GmbH
- Implementation of existing customer management at OPED with a view to linking it with a CRM | Stephan Hellwig, OPED GmbH
- Keynote speech: Hybrid monetization concepts | Matthias Tesi Baur, MBB-Consulting Group
- Workshop: Where do new customers come from and what does social selling have to do with it?
The 9th Lead Management Summit will take place on: July 1-2, 2021 as a hybrid event - at the Vogel Convention Center Würzburg and digitally.
The current program items as well as further information and registration can be found here: https://www.leadmanagementsummit.com.
Accreditation for journalists at pressestelle@vogel.de.
"marconomy" - the specialist medium for B2B marketing, communication and sales. With the specialist portal www.marconomy.de, the specialist congresses (Lead Management Summit, B2B Marketing Days, Barcamptour) and the Academy for Professional Development, marconomy shows how trends from the consumer sector can also be applied in B2B companies. The specialist medium has thus created a community that guarantees cross-industry input for the professional challenges of marketing, communications and sales managers from industrial and technology companies. The parent company Vogel Communications Group is one of the leading providers of specialist communication and specialist information. It is active at 7 locations in German-speaking countries and also internationally with a focus on China. Five complementary communications agencies, three service companies and 14 specialist media divisions from the five economic sectors of automotive, industry, information technology, law/economics/taxes and B2B communications/marketing are bundled under the umbrella of the group of companies. The Vogel Communications Group offers 250+ services for corporate communications, 100+ trade journals, 100+ digital platforms and communities as well as 300+ business events per year.
