"A new era is dawning for HR management in German companies!" Doris Beckmann, Managing Director of the newly founded HRtbeat agency, is certain: "The pandemic-related surge in digitalization, a noticeable shift in markets and dynamic skills management are challenging HR departments." The newly founded agency is a wholly owned subsidiary of the Vogel Communications Group and is therefore deeply rooted in 14 industries via around 100 specialist media. It focuses on digital recruiting, candidate leads and employer branding.
Together with the specialist medium marconomy, the new agency is offering a free introductory webinar: "How marketing and HR can succeed together: The HRtbeat Story." The speakers will explain current issues relating to HR topics:
- How digital marketing, social networks and lead generation methods help with recruiting.
- How job markets work not only for active but also for passive job seekers.
- Which basic pillars from marketing the HR team can build on: Persona profiles, content marketing, customer centricity, lead generation & candidate journey
- "Who will apply to whom in the future?" The modern orientation of a company in the competition for talented and competent employees will become a fundamental success factor in the future. How to shape the paradigm shift in HR.
Webinar (free of charge): "How marketing & HR succeed together: the HRtbeat story"
Tuesday 22.02.2022 / 10:00 to 11:30 a.m.
Registration at: www.marconomy/webinars
As an agency for digital recruiting and HR marketing, the HRtbeat team has a clear goal: "We help medium-sized companies to attract the right employees and inspire them in the long term. The time it takes to fill vacant positions has more than doubled in the past 10 years and is now 130 days on average. This increases the pressure on team leads and HR managers to keep existing colleagues in the company on the one hand and to find new employees in a timely manner on the other."
Photo: "It's time to say HELLO!" The HRtbeat team invites you to an introductory webinar on digital recruiting and HR marketing. (from left. Doris Beckmann, David Franz, Laura Theuerer, Serdar Tuncer-Weiß, Stepha-nie Krüger.
Photo credit: Composing VCS
HRtbeat is an HR agency founded in 2022 within the Vogel Communications Group, based in Berlin and with employees throughout Germany. With over 5 million active B2B contacts, it offers individual access to the passive job market. The HRtbeat team supports companies in presenting themselves as an attractive and credible employer and is a flexible and industry-competent addition to the internal HR department.
Vogel Communications Group (VCG) is a leading provider of specialist communication and information with 700 employees and a turnover of around 100 million euros. The Group is represented at 8 locations in German-speaking countries and also internationally with a focus on China. VCG offers a group-owned network of 7 communications agencies and service companies. With 14 specialist media divisions, it is anchored in the 5 economic fields of automotive, industry, information technology, law/economics/taxes and B2B communication/marketing. VCG offers 250+ services, 100+ specialist media, 100+ digital platforms and communities as well as 300+ business events per year for professional and successful corporate communications.
We make our customers more successful through communication - nationally and internationally!
