Vogel Communications Group GmbH & Co. KG (VCG) is acquiring a 50% stake in the Munich-based agency Eviom GmbH. The acquisition of the shares will take place retroactively to January 1, 2022. The aim is to bundle expertise and capacities in international marketing communications with a focus on the Chinese and Asia-Pacific markets.
The B2B digital agency Eviom specializes in China, APAC and EMEA and has a broad partner network in China and Asia. With its intercultural skillset, Eviom covers all key aspects of marketing communication in these growth markets, from planning to implementation.
VCG has been operating extensively in the Chinese B2B market for around 30 years. With its specialist media, the communications group provides information on many channels (multichannel) in the aerospace, automotive, automation, biotechnology, chemical, food, plastics, laboratory, logistics, mechanical engineering and pharmaceutical industries. In addition, "Vogel China" (Beijing Jigong Vogel Media Advertising Co. Ltd.) already offers numerous agency services in the digital marketing communications environment (e.g. WeChat account services, media outreach, lead generation, content marketing, event services, etc.). With around 100 employees in the target groups, Vogel China reaches hundreds of thousands of local experts, specialists and decision-makers at various management levels every day - from research and development to planning and design, construction and assembly, operation and production as well as maintenance and repair.
With immediate effect, VCG and Eviom are combining their expertise and services to offer clients an even more comprehensive range of services. Eviom founder and Managing Director Nils Horstmann: "The globalization of companies is increasing rapidly - therefore the services of Vogel and Eviom complement each other perfectly in order to be able to offer our joint customers comprehensive agency solutions from a single source in the future: both in international digital marketing and in the important linking of online and offline measures, which is becoming increasingly important for B2B companies in particular."
Matthias Bauer, CEO of Vogel Communications Group, is also looking forward to the intensive collaboration: "With the investment in Eviom GmbH, we have been able to bring another piece of the puzzle for the realization of our Vogel 2026 strategy into the Group. For our strongly export-oriented industrial customers, this means that we can now offer them even more international digital agency services - especially for the important Chinese market."
"Our newly created China team has in-depth expertise. This enables us to help our clients use local communication channels and bridge language and intercultural barriers," explains Gerd Kielburger, Director International Business & Strategy at VCG: "With our expertise, we are now bundling international target group and agency know-how in a unique form for Asia's largest economy."
eviom GmbH is an agency for consulting and international digital marketing with headquarters in Munich. By networking flexible and innovative hybrid teams, eviom is able to implement the "digital success" of its clients globally. A particular focus is on the Asian and especially Chinese B2B market, for which eviom and its German-Chinese team in Munich realize both strategy developments and the operational implementation of digital marketing and sales measures. The service portfolio includes consulting services and concept development, hosting and website services, performance, search and social media marketing as well as lead generation in B2B. www.eviom.com
Beijing Jigong Vogel Media Advertising Co. Ltd. is a joint venture of Vogel Communications Group GmbH & Co. KG (VCG) and Scientech Information and Publications (STIP), and with around 100 employees is a leading provider of specialist communication and information in China. The company is headquartered in Beijing. In addition to multichannel marketing solutions for and in the automotive, automation, chemical/petrochemical/process engineering, laboratory/analytics, logistics, mechanical engineering and pharma&food industry segments, the company also offers a wide range of communication solutions from content creation to employer branding, market research & insights, social media support and video/moving image formats.
Vogel Communications Group (VCG) is a leading provider of specialist communications and information with 700 employees and a turnover of around 100 million euros. The group of companies is represented at 8 locations in German-speaking countries, as well as internationally with a focus on China. VCG offers a group-owned network of 7 communications agencies and service companies. It is anchored with 14 specialized media divisions in the 5 economic fields of automotive, industry, information technology, law/economics/taxes and B2B communication/marketing. VCG offers 250+ services, 100+ specialist media, 100+ digital platforms and communities as well as 300+ business events per year for professional and successful corporate communication.
We make our customers more successful through communication - nationally and internationally!
