Augsburg, February 7, 2007
Vogel IT-Medien, Augsburg, is offering its readers and advertising customers numerous interesting innovations with the redesigned IT-BUSINESS.de website. The new website consistently links and supplements the content of the trade magazine IT-BUSINESS, which has been published fortnightly since its conversion from the weekly newspaper IT-BUSINESS NEWS in January 2007.
The channel portal offers decision-maker knowledge à la carte. In addition to the latest news, the offer includes further information that is important for business decisions, customer consulting, project business or for specific procurement and quotations. In addition to editorial articles, decision-makers in the channel will also find valuable content in the form of white papers and webcasts. Users will also find practical case studies and an extensive database of manufacturers, distributors and products.
This relaunch opens up a wide range of new advertising opportunities for advertising customers. The lead generation model will be a basic building block for successful channel marketing in future. As an alternative to conventional online advertising, providers also have the opportunity to draw attention to themselves via webcasts, whitepapers or as part of their provider profile in retail. In cross-media campaigns, providers can combine branding measures using advertisements and classic online advertising formats with sales-supporting campaigns in the form of qualitative lead generation. To this end, IT-BUSINESS MEDIEN offers special channel campaigns that address provider-specific marketing objectives and utilize all communication channels to specialist retail partners.
About Vogel IT-Medien:
Vogel IT-Medien, Augsburg, is a wholly owned subsidiary of Vogel Business Medien, Würzburg. Since 1989, the publishing house has been publishing specialist media for decision-makers who are professionally involved in the production, procurement or use of information technology. It provides its target groups with timely and comprehensive decision-relevant information. In addition to traditional print media, it also offers a broad portfolio of events. Since 2006, the publishing house has focused on expanding its portfolio in the online sector. The most important online products are the information platforms SearchSecurity.de, SearchNetworking.de, SearchStorage.de, IT-Business.de and egovcom.de. The most important print products are IT-BUSINESS and eGovernment Computing as well as the trade journals Information Security and STORAGE.
If you have any questions, please contact
Werner Nieberle
Managing Director
Vogel IT-Medien GmbH
August-Wessels-Str. 27
86156 Augsburg
Phone +49 821 2177-104
Fax +49 821 2177-156
E-mail: werner.nieberle@vogel-it.de
Internet: www.it-business.de
Wolfram Zabel
Vogel Business Media
Press Spokesman Vogel New Business
Max-Planck-Str. 7/9
97064 Würzburg
Phone +49 931 418-2599
Fax +49 931 418-2316
E-mail: wolfram_zabel@vogel-medien.de
