Düsseldorf, February 2, 2007
Internationalization and technical digital revolution - future developments seem to be shifting to the East, especially to China. The rise of China's high-tech industry is unparalleled in history in terms of speed and quantity. In a short space of time, the country has become a world factory for electronic products. At the same time, the Middle Kingdom is becoming an increasingly important sales market for high-tech.
China's technology sector is a pioneer for the further internationalization of the world. However, China's development need not be at the expense of the European economy. Both Europe and Asia can benefit from the new rounds of internationalization. But only those companies that know and use the new rules of the game can win.
In the Internet age, there is a vast amount of information about China and the electronics industry every day. In order not to get lost in the flood of data and to separate the wheat from the chaff, an overview is needed which, on the one hand, summarizes the most important information in a well-structured way and, on the other hand, presents the most important locations and players in the China business.
The IT & Electronic Guide China provides the latest basic data on China's economy and offers a clear overview of the industry.
- Chinese experts from the three most important IT clusters - South China, Shanghai and Beijing - present the advantages of their locations and provide an overview of their special relocation assistance.
- However, China is not only of great interest to European companies. Conversely, numerous Chinese companies are now flocking to Europe. In the guide, the European managers of Lenovo and Haier present their plans and strategies for Europe.
- Trade fairs are one of the most important instruments for opening up new markets. The guide provides an overview of the most important Chinese IT trade fairs. Directors of the two most important electronics trade fairs, CeBIT and electronica, provide practical tips for effective trade fair participation.
- The industry association BITKOM provides an overview of Chinese-German business cooperation.
- Entrepreneurs from Germany and Austria report on their experiences in setting up their business in China and provide valuable insider information.
- Quality assurance, tax planning and patent rights are the topics of further expert contributions.
- A large number of links point the way to further information and experts on the Internet.
Comprehensive industry knowledge in compact form:
Thanks to the various Chinese and European experts, this guide brings together unparalleled insider knowledge that can significantly simplify and accelerate business in China.
The IT & Electronic Guide China is published in the International Business Guides series of the IfAD Institut für Außenwirtschaft GmbH, in which information on the important export countries China, India, Turkey and Russia will appear at regular intervals.
IT & Electronic Guide China, 1st edition 2007
IfAD Institute for Foreign Trade GmbH
DIN A 5, paperback, 200 pages, ISBN-13: 978-3-939717-20-1
19.80 Euro incl. VAT and domestic shipping
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