Vogel Industrie Medien and bms bauer media service GmbH, Mainhausen, have successfully established a further training program on the market under the name "Fachseminare Fachkommunikation". The series of seminars is aimed at beginners and those interested in further training in the field of B-to-B communication.

Following the pilot phase in the second half of 2004, the program has now been expanded. The contents of the seminars are interlinked, but the seminars can also easily be taken separately. With the exception of "Fundamentals of Specialist Communication", all of the seven seminars currently on offer deal with an important communication topic. These are: Trade PR, advertising in trade journals, media planning in trade journals, direct advertising and promotional gifts, trade fairs and exhibitions and Internet communication. Those who attend six seminars, four of which are prescribed and two of which can be selected, are ideally equipped for work in the field of B-to-B communication and receive a certificate.

Over 100 employees from industry and agencies have already taken part in the seminars. The content is taught by practitioners with many examples from their day-to-day work, giving participants direct benefits for their own work. The different aspects and perspectives of the individual topics are dealt with in a varied manner and from different angles by different speakers.

The one-day seminars in the "Fachseminare Fachkommunikation" series cost 440 euros. Vogel Business Medien advertising customers receive a discount of 15 percent.

Detailed information on this series of seminars can be found on the Internet at seminare.pressbizz.de.

If you have any questions, please contact
Ralf Eberhardt
Head of New Business
Vogel Industrie Medien GmbH & Co. KG
Max-Planck-Str. 7/9
97064 Würzburg
Phone +49 931 418-2209
Fax +49 931 418-2229
E-mail: ralf_eberhardt@vogel-medien.de