Press release

November 19, 2006

Confirmed by focus groups: Target group expansion through "CYNAMITE" - the free entertainment magazine

Höchberg, November 20, 2006

"CYNAMITE - the free entertainment magazine" from CyPress GmbH, Höchberg, has been extremely well received by readers. This is the conclusion of numerous focus groups conducted in various German cities in October and November.

The main topics of "CYNAMITE" with the areas "Movies and Music", "Games and Hardware" correspond exactly to the wishes of the target audience.

Compared to similar magazines, "CYNAMITE" received top marks in the following areas:

- Usefulness

- Addressing readers

- Variety of topics

- Features

At the request of both female and male readers, "CYNAMITE" is now offering a new "Life & Style" section. This includes topics from the areas of fashion, celebrities and events.

Furthermore, "CYNAMITE" will appear in a distinctly lifestyle-oriented layout from the next issue onwards, which will further strengthen the loyalty of the target groups.

The objective of reaching casual gamers, current non-gamers and people interested in entertainment is fully achieved. This makes "CYNAMITE" a suitable instrument for attracting new target groups to the entertainment industry and thus making a decisive contribution to market growth.

The results of the focus groups confirmed the acceptance of "CYNAMITE" among the female
female target group. 41.3 percent of the "CYNAMITE" readership
are women.

It is particularly pleasing that readers like to take "CYNAMITE" with them and use it as an information medium at home.

The eye-catching and exclusive form of presentation in high-quality cardboard slipcases emerged as a further USP during numerous "location" tests in German cities. This clearly sets "CYNAMITE" apart from comparable magazines.

The next issue of "CYNAMITE" will be published in time for the Christmas season on December 14, 2006 with a print run of 250,000 copies. The advertising deadline is November 27, 2006 and twelve issues are planned for the coming year.

About CyPress:

CyPress GmbH, a Vogel Business Medien company, publishes special interest magazines in the digital entertainment sector. The publishing house was founded in 1996 and publishes seven magazines with the corresponding websites. Its titles include PlayStation2 - Das offizielle Magazin, DVD VISION, DVD aktuell, play THE PLAYSTATION, GAMES AKTUELL, CYNAMITE and PC PowerPlay.

If you have any questions, please contact:

CyPress GmbH

Winfried Burkard

Max-Planck-Str. 13

97204 Höchberg near Würzburg

Phone +49 931 40691-20

Fax +49 931 40691-18

e-mail: w.burkard@cypress.de

Your contact person

Gunther Schunk

Corporate Communications
Vogel Communications Group GmbH & Co. KG

Phone: 0931 418-2245
E-mail: info@vogel.de

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