Würzburg, October 17, 2006
Vogel Business Medien, Würzburg, has launched the first online portal as part of its innovative range of specialist information. The Business Efficiency Portal of MM MaschinenMarkt (www.maschinenmarkt.de) marks the start of a wave of new websites that take into account the changed information and advertising behavior in B-to-B communication: decision-makers receive content with high utility value for their individual needs; advertising customers measure their advertising success with generated customer contacts (leads).
"We are driving digital change in the trade press with our new business efficiency portals. Advertising success can be measured with the lead generation model, and by tailoring our content to individual information needs, we are meeting the increased demands of our target group," said Claus Wüstenhagen, CEO of Vogel Business Medien. "Decision-makers research information from trade journals on the Internet and vice versa. This has also been impressively proven by the German trade press in its impact analysis."
Over the next few days, further portals from the electronics (www.elektronikpraxis.de) and automation (www.elektrotechnik.de) sectors will go online. Vogel IT-Medien, Augsburg, will follow at the beginning of next week with three portals on the topics of storage, security and network (www.searchstorage.de, www.searchsecurity.de, searchnetworking.de). Next year, further Vogel Business Medien properties will be launched with corresponding websites. By the time the project is completed, around 150 new jobs will have been created throughout the Group.
The new portals were developed by the Vogel Future Group, a corporate unit made up of employees from all areas of Vogel Business Medien. The concept focuses on new content and forms of advertising such as white papers and webcasts. Thanks to numerous new search and filter functions, users can quickly and precisely obtain high-quality information for their current professional tasks. For the first time, industry customers have the opportunity to measure the success of their advertising measures with a comprehensive range of new advertising formats.
Information about Vogel Business Medien:
The Vogel Media Group, Würzburg, is one of the leading international media companies in the specialist publishing and special interest sector. With its industry-oriented offering, it provides decision-makers and ambitious users with information of high value. The core of its business is formed by the specialist media activities of Vogel Business Medien in the industry, automotive, computer & communications incl. home entertainment and legal/business/tax segments. Printing, media production, address management, direct marketing, sales consulting, book publishing and back-office services round off Vogel Business Medien's range of services. Another pillar of the publishing activities is Vogel Burda Holding, a joint venture with Hubert Burda Media Holding in the field of computer media in the special interest segment.
The activities of the Vogel Medien Group and its affiliated companies are concentrated in Europe and Asia. The Vogel Medien Group employs 1850 people worldwide. In Germany alone, around 1200 employees at the main sites in Würzburg and Munich develop and produce over 50 magazines with a total annual circulation of more than 20 million copies. A total of over 100 titles are published in the international network.
If you have any questions, please contact
Claus Wüstenhagen
Chairman of the Management Board
Vogel Business Media
97064 Würzburg
Phone +49 931 418-2205
Fax +49 931 418-2002
claus_wuestenhagen@vogel-medien.de
Wolfram Zabel
Press Spokesman Vogel New Business
Vogel Business Media
97064 Würzburg
Phone +49 931 418-2599
Fax +49 931 418-2316
wolfram_zabel@vogel-medien.de
