Würzburg, March 20, 2007

"New markets. New paths. New goals" is the motto of the 45th Würzburger WerbeFachgespräche (WWF), which will take place this year with a new concept. On June 25 and 26, 2007, the congress will focus on the permanent change in communication, which advertising experts have to face on a daily basis, as the greatest challenge.

Tailored to practical needs and focused on the requirements of SMEs, this year's Würzburger WerbeFachgespräche (www.wwf07.de) will shed light on current changes in marketing. Visitors will get in the mood for the WWF with a film in the "Trend Cinema", a multi-media show about global trends. Renowned experts have been secured as speakers, including Bernd M. Michael from Grey Worldwide, Fritz Schneider from Publicis and Ronald Focken from Serviceplan.

In addition to best practice examples, the comprehensive range of topics at the specialist congress will provide interesting insights into the marketing world of tomorrow. The focal points include cross-media communication strategies, the impact of neuromarketing, sustainable press relations and lateral thinking in business. Other topics include: the brand as a value creator, branding as a communication tool and lead generation.

The modern Vogel Convention Center (VCC) in Würzburg creates the framework for intensive, practice-relevant exchange and offers space for relaxed networking.

For early bookers, the participation fee for the 45th Würzburger WerbeFachgespräche is only 495 euros for both days, including the congress documentation, catering and participation in the evening event. For registrations from April 1, 2007, the participation fee is 595 euros and only 395 euros for each additional person.

Registrations for WWF 2007 are accepted at www.wwf07.de.

If you have any queries, please contact:

Vogel Business Medien GmbH & Co. KG

Thomas Emmerich

Event Manager

97064 Würzburg

Tel. 0931/418-2545

Fax 0931/418-2640

Email: Thomas_Emmerich@Vogel-Medien.de

www.wwf07.de