Düsseldorf/Germany, 2 February 2007
Globalization and the technological digital revolution: the future trends seem to be moving eastward, and most especially in the direction of China. The upsurge in China's high-tech sector is completely unprecedented in terms of speed and quantity. In the shortest space of time, the country has become a global factory for electronic products. At the same time, however, the People's Republic is also becoming an increasingly important sales market for high-tech goods.
China's technology sector can be seen as the cutting-edge of the further globalization process taking place in the world. China's upsurge does not, however, have to be at the expense of European businesses. On the contrary: both regions - Europe and Asia - will be able to reap benefits from the new developments in the globalization process. However, only those companies which know and stick to the new "rules of the game" will win out in the end.
These days, anyone needing information on China and the IT and electronics sector will find it in abundance on the internet. However, there is such over-abundance that one may well find oneself drowning in a sea of facts and no longer being able to separate the wheat from the chaff. That is why some sort of order is called for, summarizing the most important information in a clear, structured manner and outlining the major locations and main protagonists in the Chinese business sector.
IT & Electronic Guide China provides current basic data relating to China's economy and gives a descriptive overview of the country's industries:
- Chinese experts from the three major IT clusters - South China, Shanghai and Beijing - describe the virtues of their locations and present an overview of special forms of assistance to help you to set up business there.
- It is not only the case that China is of great interest to European countries. The opposite also applies and numerous Chinese companies are now flocking to Europe. The European managers of Lenovo and Haier describe their companies' plans and strategies for Europe in the guide.
- Trade fairs are one of the most important instruments in opening up new markets. The guide provides an overview of the major Chinese IT trade fairs. Managing directors from the two major electronics trade fairs, CeBIT and electronica, provide practical tips for success when taking part in trade fairs.
- The sector association, BITKOM, provides an overview of Chinese-German business co-operations.
- Businessmen from Germany and Austria report on their experiences when setting up business in China and provide valuable insider information.
- Quality assurance, tax planning and patent rights are topics which are covered by further articles written by experts on business in China.
- There are numerous links paving the way to further information and experts to be found on the internet.
Comprehensive sector information in a compact form:
Because it includes various Chinese and European experts' opinions, this guide imparts an unparalleled amount of insider knowledge in a concise form, helping enormously to simplify and speed up your business activities with China.
The IT & Electronic Guide China is a part of the International Business Guides series published by IfAD Institut für Außenwirtschaft GmbH, in which information on the major export countries of China, India, Turkey and Russia will be published in regular succession.
IT & Electronic Guide China, 1st edition 2007,
IfAD Institute for Foreign Trade GmbH
A5 format, Brochure, 200 pages, ISBN-13: 978-3-939717-20-1
19.80 euros incl. VAT and (domestic) postage and packaging
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