Würzburg, March 27, 2007
Vogel Business Medien, Würzburg, has launched a further business efficiency portal as part of its innovative range of specialist information.
Just in time for the start of the Powtech trade fair, the portal for chemical and pharmaceutical technology of the trade journal PROCESS (www.process.de) has gone online.
With whitepapers and webcasts, Process.de offers new formats for disseminating specialist information; the micro-segmentation of subject areas as well as individualized newsletters, RSS feeds and search agents make it easier for users to access information.
"With our new website, we are responding to the changes in information and advertising behavior in B-to-B communication," said Editorial Director Gerd Kielburger. "Our users receive content with high utility value for their individual needs; the marketing success is measurable for our advertising customers with generated customer contacts (leads)."
The PROCESS business efficiency portal (www.process.de) is aimed at all technical specialists and managers in the chemical, pharmaceutical and related process industries. These are mainly planners and project planners, operating and production engineers, purchasers and service providers as well as technical management in the process industry.
Information on the Vogel Medien Group and Vogel Business Medien:
The Vogel Medien Group, Würzburg, is one of the leading international media companies in the specialist publishing and special interest sector. With its industry-oriented offering, it provides decision-makers and ambitious users with information of high value. The core of its business is formed by the specialist media activities of Vogel Business Medien in the Industry, Auto & Mobility, IT Business & Technology, Home Entertainment, Legal/Economics/Taxes and Foreign Trade segments. A cross-media, comprehensive portfolio in print and online (including business efficiency portals) is at the heart of the B2B information provider. Media production, address management, direct marketing, sales consulting, a book publishing house and back office services round off the range of services. Another pillar of the publishing activities is Vogel Burda Holding, a joint venture with Hubert Burda Media Holding in the field of computer media in the special interest segment (CHIP).
The activities of the Vogel Medien Group and its associated companies are concentrated in Europe and Asia. The Vogel Medien Group employs 1500 people worldwide. In Germany alone, around 900 employees at the main sites in Würzburg and Munich develop and produce over 50 magazines with a total annual circulation of more than 20 million copies. A total of over 100 titles are published in the international network.
If you have any questions, please contact
Gerrit Klein
Managing Director
Vogel Industry Media
97064 Würzburg
Phone +49 931 418-2985
Fax +49 931 418-2020
gerrit_klein@vogel-medien.de
Gerd Kielburger
Editorial Director
PROCESS/LaboratoryPractice
97064 Würzburg
Phone +49 931 418-2536
Fax +49 931 418-2750
gerd_kielburger@process.de
Wolfram Zabel
Press Spokesman
Vogel New Business
Vogel Business Media
97064 Würzburg
Phone +49 931 418-2599
Fax +49 931 418-2316
wolfram_zabel@vogel-medien.de
