Höchberg, April 5, 2007
Following the successful launch of the entertainment portal cynamite.de and "CYNAMITE - The free entertainment magazine", CyPress GmbH is expanding the umbrella brand CYNAMITE to include "Cynamite CAMPUS".
According to the Federal Statistical Office, over 1.9 million students were enrolled at German universities in the 2006/2007 winter semester. The target group's purchasing power of EUR 12.5 billion and its income strength after graduation speak for themselves. Purchasing habits are formed and brand preferences are established during their studies. Students are also opinion leaders, trendsetters and multipliers. The ideal target group for advertisements that are both product-oriented and designed to create brand awareness and have a long-term effect.
"Cynamite CAMPUS" is positioned as a university magazine for digital communication, lifestyle and entertainment. The magazine impresses with a target group-oriented selection of topics and an appropriate approach. The range of topics includes mobile devices such as cell phones, notebooks, smartphones, mp3 players as well as digital photography, home cinema, film, music, games and lifestyle. In addition to product presentations and technology specials, "Cynamite CAMPUS" offers an additional benefit: the latest campus news. These provide a comprehensive overview of important topics that affect students and graduates. Helpful guides, interesting studies on the university and job market, attractive internships, recruitment dates and information on postgraduate courses provide food for thought and open up new perspectives. The magazine is edited by Dr. Alexander Bidell.
The circulation of "Cynamite CAMPUS" is 200,000 copies. The magazine is distributed free of charge by Deutsche Hochschulwerbung. The magazine is displayed at universities in "Campus Info Towers" and through hand-to-hand distribution. The market launch of "Cynamite CAMPUS" will be supported by intensive poster advertising at the universities. CyPress Managing Director Alessandro de Bochdanovits: "We are extremely pleased that with Deutsche Hochschulwerbung we have not only gained a distribution partner with many years of experience, but that we have also succeeded in agreeing an exclusive and long-term cooperation."
Über Cynamite CAMPUS:
• 48 Seiten + 4 Seiten Umschlag
• Vertriebsauflage von 200.000 Stück
• Hochwertige Papierqualität 60 g/qm; Umschlag 135 g/qm
• DIN A4 Format
• Kostenlose Verteilung
Publication dates:
EVT
29.05.2007
02.07.2007
08.10.2007
05.11.2007
03.12.2007
Advertising deadline
25.04.2007
31.05.2007
07.09.2007
05.10.2007
02.11.2007
Deadline for printing documents
03.05.2007
08.06.2007
14.09.2007
12.10.2007
09.11.2007
About CyPress:
CyPress GmbH, a Vogel Business Medien company, publishes special interest magazines in the digital entertainment sector. The publishing house was founded in 1996 and publishes six magazines with the corresponding websites. Its titles include play³, DVD VISION, DVD aktuell, GAMES AKTUELL, CYNAMITE and PC PowerPlay.
If you have any questions, please contact:
CyPress GmbH
Winfried Burkard
Max-Planck-Str. 13
97204 Höchberg near Würzburg
Phone +49 931 40691-20
Fax +49 931 40691-18
e-mail: w.burkard@cypress.de
