Würzburg, April 17, 2007
Vogel Business Medien is entering the next round of innovation: with the launch of powderbulkchannel.com, they are establishing a paid content model for the first time; this is made possible by the exclusivity of the content provided. Powderbulkchannel.com addresses the entire spectrum of the topic "dry bulk solids". The exclusively English-language site also marks the further internationalization of Vogel Business Medien's publishing activities.
The new portal is the online presence of the trade journals "bulk solids handling" and "powder handling & processing", which are aimed at the global powder and bulk community. Bulk solids handling is a significant part of the value chain, accounting for up to 35 percent of total production costs in some industries.
"The online subscription gives the user unlimited access to all information, our archive includes all articles published in our trade journals "bulk solids handling" and "powder handling & processing" - since the first issue," says publisher Reiner Grochowski, describing the benefits of the online portal. This means that users from the bulk solids industry can download around 2,800 specialist articles.
Powderbulkchannel.com strengthens Vogel Transtech's portfolio as an equal pillar alongside the print business and congress activities. At the Powtech trade fair, the target group was able to see the new portal's extensive range for themselves. "Our readers were particularly impressed by the fact that all articles since 1981 are available quickly, easily and comprehensively thanks to the paid content model," says Grochowski.
As part of the launch, the Vogel Transtech team will be supported by new employees: Imke Ostermeier (26) strengthens the sales activities, Klaus-Michael Göhler (33) supports the sales of print and online advertising.
Information on Vogel Medien Group and Vogel Business Medien:
The Vogel Medien Group, Würzburg, is one of the leading international media companies in the specialist publishing and special interest sector. With its industry-oriented offering, it provides decision-makers and ambitious users with information of high value. The core of its business is formed by the specialist media activities of Vogel Business Medien in the industry, automotive & mobility, IT business & technology, home entertainment, legal/business/taxes and foreign trade segments. A cross-media, comprehensive portfolio in print and online (including business efficiency portals) is at the heart of the B2B information provider. Media production, address management, direct marketing, sales consulting, a book publishing house and back-office services round off the range of services. Another pillar of the publishing activities is Vogel Burda Holding, a joint venture with Hubert Burda Media Holding in the field of computer media in the special interest segment (CHIP).
The activities of the Vogel Medien Group and its associated companies are concentrated in Europe and Asia. The Vogel Medien Group employs 1500 people worldwide. In Germany alone, around 900 employees at the main sites in Würzburg and Munich develop and produce over 50 magazines with a total annual circulation of more than 20 million copies. A total of over 100 titles are published in the international network.
If you have any questions, please contact
Gerrit Klein
Managing Director
Vogel Industry Media
97064 Würzburg
Phone +49 931 418-2985
Fax +49 931 418-2020
gerrit_klein@vogel-medien.de
Reiner Grochowski
Publisher
Vogel Industry Media
Vogel Transtech
97064 Würzburg
Phone +49 931 418-2290
Fax +49 931 418-2090
reiner_grochowski@
vogel-medien.de
Wolfram Zabel
Press Spokesman
Vogel New Business
Vogel Business Media
97064 Würzburg
Phone +49 931 418-2599
Fax +49 931 418-2316
wolfram_zabel@vogel-medien.de
