Press release

April 23, 2007

Marketing success with white paper

First book on the subject of white paper in German

Würzburg, April 24, 2007

We live in an information society. So it is only plausible that information will complement colorful and eye-catching advertisements as the most important marketing tool. The white paper Marketing Handbook, just published by Vogel Buchverlag, shows how to maximize your marketing results with the help of new communication tools.

The author Robert W. Bly has written numerous books on marketing and is himself a recognized author of white papers in the USA. His work, which has now been published in German, is the first book on the subject of white papers in Germany. It shows marketing managers how to use various media effectively to create white papers as the basis for successful campaigns.

The basis for a successful lead generation campaign is a document that provides the reader with assistance. Only if the content is so attractive that potential customers register for the download can the necessary leads, i.e. high-quality contact data, be generated.

Bly succeeds in integrating the white paper concept into the environment of established and proven marketing methods. It quickly becomes clear that a white paper develops its full effect in the interplay of different methods.

From the underlying principle of education marketing to the white paper marketing plan and the evaluation of campaigns, all the necessary steps for success are described and illustrated with many examples. The White Paper Marketing Handbook has already become a standard work in the USA and is an indispensable aid for anyone who wants to take advantage of the new opportunities offered by online marketing.

If you are interested, we will be happy to send you a review copy.

Robert W. Bly

White Paper

Marketing Handbook

248 pages

1st edition 2007

Vogel Buchverlag Würzburg

29,80 €

ISBN 978-3-8343-3096-3

If you have any questions, please contact

Wolfram Zabel

Press Spokesman

Vogel New Business

Vogel Business Media

97064 Würzburg

Phone +49 931 418-2599

Fax +49 931 418-2316

E-mail: wolfram_zabel@vogel-medien.de

For a review copy please contact:

Claudia Küffner

Vogel Book Publishers

Phone +49 931 418 2278

Fax +49 931 418 2660

E-Mail: claudia_kueffner@vogel-medien.de

Your contact person

Gunther Schunk

Corporate Communications
Vogel Communications Group GmbH & Co. KG

Phone: 0931 418-2245
E-mail: info@vogel.de

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