Würzburg, May 9, 2007
"Hire people who don't actually fit into the company! Honor mistakes! Discard status symbols! Fail faster! Forget what you have learned!" - These are not calls for business anarchy. These are basic prerequisites for an environment that promotes innovation, according to Anja Förster, management consultant and speaker at this year's 45th Würzburg Advertising Talks.
Under the motto "New markets. New paths. New goals." the Würzburger WerbeFachgespräche invite you to a congress for marketing decision-makers from SMEs, large companies and agencies. Renowned speakers will report on their practical experience, describe the marketing world of tomorrow and present solutions for forward-looking marketing.
As a former manager at management consultancy Accenture and co-author of the book "Everything but ordinary", Anja Förster emphasizes: "Innovation drivers are always those who courageously question prevailing dogmas, think outside the box and look beyond the boundaries of their own industry. Those who are outrageous and persistent with their ideas. And who, as a result, are not immune to mistakes."
One of her key messages is that this process of lateral thinking cannot be outsourced to consultants. Rather, this process in the company and in the individual is the basic prerequisite for breaking down the walls of the familiar.
Anja Förster uses many unusual examples, from the Berlin Philharmonic Orchestra to Motor FM and the Museum of Modern Art, as well as a colourful mix of successful relatives such as Alberto Alessi, Mother Theresa and Jamie Oliver, to show that the key to success for organizations and individuals alike lies in the willingness to constantly search for clever ideas, smart strategies and new approaches and to be prepared to change. In other words, to dare to try something new at the peak of success, to want the new even though it is not certain that it will have the same success as the old.
She and the co-author of the book "Everything but Ordinary", Peter Kreutz, are well aware that skillful business lateral thinking can even earn you a Nobel Peace Prize. This is what happened in the case of the Indian professor Mohammed Yunus, who came up with the idea of using his Grameen Bank to grant loans to destitute women, i.e. the poorest of the poor. Repayment is uncertain and without any collateral - apart from the promise to repay everything after successfully building up a modest existence.
Anja Förster's presentation at the Würzburg Advertising Talks 2007 on June 25, 2007 is a call for intelligent rule-breaking and a guide to success in turbulent times.
If you have any questions, please contact
Thomas Emmerich
Event Manager
Vogel Industry Media
97064 Würzburg
Phone +49 931 418-2545
Fax +49 931 418-2640
E-mail: thomas_emmerich@vogel-medien.de
www.wwf07.de
