Würzburg, May 25, 2007
The winners of the "Trade Magazine of the Year 2007 - German Trade Press Award" were honored at the German Trade Press Congress. PROCESS, the magazine for chemical and pharmaceutical technology published by Vogel Industrie Medien/Würzburg, was chosen as the winner in the Industry/Technology category by the interdisciplinary and high-ranking jury of industry experts.
The jury's selection criteria include the special quality of the editorial concept, exemplary layout, outstanding success in the advertising and sales market and remarkable innovation. For the first time in 2007, the cross-media concepts of trade journals were explicitly included in the assessment. The award confers the right to display the winner's signet on the cover and in the advertising material for one year as a sign of quality.
The jury recognized PROCESS as one of the few true global players. "PROCESS is the only title in the chemical-technical specialist title segment to cover the industry's most important international markets in three languages (German, English, Chinese). In China, PROCESS is now the successful brand in the chemical-pharmaceutical process industry with its own local editorial team. "
The jury also saw the brand as a recognized communications service provider. PROCESS organizes specialist events several times a year, sends its monthly ePROCESS newsletter to more than 12,000 personalized recipients, publishes daily trade fair newspapers as well as high-circulation themed and trade fair supplements and offers a successful online database for large-scale plant construction projects (GROAB.de) as a subscription product.
PROCESS' cross-media communication was rated as exemplary, particularly with regard to visionary innovations and bold investments. Parallel to the development of the print products, investments were made permanently in online activities. At the end of March 2007, the new business efficiency portal was launched at www.process.de, with which the brand is entering the world of Web 2.0 with completely new functionalities. The online presence is also available in three languages: German, English and Chinese.
Gerd Kielburger, Editor-in-Chief and Editorial Director of PROCESS: "We are delighted to receive this award. To rise from no-name to industry leader in a relatively short space of time is a great success for us and the result of stringent and creative market development. However, the award as trade magazine of the year is also a journalistic obligation for us to further develop this brand - in the interests of our readers, users and advertisers."
If you have any questions, please contact
Gerd Kielburger
Editorial Director
PROCESS/LaboratoryPractice
97064 Würzburg
Phone +49 931 418-2536
Fax +49 931 418-2750
E-mail: gerd_kielburger@process.de
