Anyone involved in brand management cannot avoid a continuous review of their brand development. At the B2B brand conference at the VCC on November 27 and 28, 2007, the examples at the B2B brand conference provided concrete examples of what is important here: The brand in the B2B sector is a value creator with enormous potential. The event was organized for the second time by Vogel Industrie Medien and the Markenverband. Topics included innovative branding, multichannel sales, brand profiling and emotional customer loyalty. A total of around 80 brand experts attended the two-day event. In addition to the lecture program, there was an evening event at the Marienberg Fortress in Würzburg. The line-up of high-caliber speakers included:

Christine Uphoff, Marketing Manager Randstad Germany


Michael Becker, Alfred Kärcher Vertriebs GmbH


Christian Rätsch, T-Systems Enterprise Services GmbH


Heinz Brenner, Siemens AG