Nordkirchen, March 3, 2008

With SCOOP.de, the IWW Institut für Wirtschaftspublizistik developed a digital business model for the topic-specific trade in specialist content, products and services that is unique in Germany to date at the beginning of March 2008. The SCOOP.de pilot platform is geared towards the topic channel of " doctors' and dentists' advice" - as the constant change in the healthcare market has created a high demand for information for this target group. The IWW thus offers a neutral, open knowledge platform for an industry that currently has an enormous need for discussion and is increasingly confronted with management tasks.

What does SCOOP.de offer?
SCOOP-Aerzteberatung.de is aimed at doctors and dentists, who can find specialist knowledge and concepts from experts there. "On the SCOOP.de marketplace, expert medical consultants offer their specialized articles, sample contracts and checklists that doctors and dentists need to practice their profession," says editor-in-chief Jörg Thole, describing the core functionality of the platform. With each article, the consultants provide a transfer of knowledge that also acts as an attractive business card for the author with the buyer.

What's more, SCOOP.de automatically displays context-specific ads for products and services that are accessed via an affiliate network and indexed by the internal search engine. "In this way, product and service providers can also reach their target group without wastage," explains Oliver Klimek, Commercial Director of the portal, which specializes in one subject channel.

In addition to the marketplace - where specialist knowledge is traded - SCOOP-Aerzteberatung.de has a free area that initially provides platform visitors with sound basic knowledge. In addition, doctors and dentists can exchange opinions, ask questions and discuss with their advisors in the SCOOP.de magazine. The premium partners on the platform moderate the discussion and provide users with expert guidance on business issues.

Assured quality: money back!
SCOOP.de customers buy content without risk: each provider acts in their own name instead of under a pseudonym. User ratings and reviews make it easier for visitors to decide what to buy. And SCOOP.de makes a special promise for every purchase: The 24h money-back guarantee.

Modern web technology
The SCOOP.de topic platform uses sophisticated search technology from the software company Autonomy (semantic search, meaning-based search). This intelligently links all specialist content, products and services. With each search query, Autonomy filters the most relevant results from all areas of the platform and assigns them to the user's search query.

Reference to bonus
With free registration, visitors have access to all the functionalities of the platform. Registration by May 31, 2008 guarantees registered users a download voucher worth 20 euros.

Here is the link: www.scoop-aerzteberatung.de