Würzburg, May 13, 2008
The countdown to the European Football Championship is on and the excitement is building. Just like two years ago for the World Cup in Germany, Vogel Auto Medien in Würzburg is publishing the special issue "Kick & Drive". The 36-page magazine, which is enclosed with the six trade magazines "kfz-betrieb", "Automobil Industrie", "bike und business", "Gebrauchtwagen Praxis" as well as "autoFACHMANN" and "autoKAUFMANN" with a total circulation of 146,000, is all about the combination of cars and soccer.
In keeping with the emotional sporting event, the Würzburg specialist media, full of automotive expertise and footballing passion, describe the connection between the automotive business and the "most beautiful minor matter in the world". The automotive decision-maker target group in trade and industry, from trainees to top managers, receive the special edition.
The automotive industry is currently on a high-torque drive to turn the hype surrounding the round leather into image gold. Car manufacturers and importers, workshop equipment suppliers, service providers and dealers are spending a lot of money on their marketing campaigns. But the effort is worth it. After the extraordinary success of the soccer World Cup in Germany, the fascination with the world's number one sport has also spread to Austria and Switzerland. This is the perfect wave for the industry to capitalize on. Those who are involved in the game benefit from the positive flow of soccer. For the European Championships in June 2008, the editorial team of "Kick & Drive" is staging the dream combination of "cars and soccer".
Once again, major players from the automotive industry are involved as sponsors: Castrol, Continental, Hyundai and Kia support the top sporting event and capitalize on it to boost their image. The large Swiss car dealership group Amag has also mastered the basics of sports sponsorship. F for soccer is also the name of the game at ZF Trading, the aftersales division of the automotive supplier. The Schweinfurt-based service professionals have their companies play against each other in their own workshop league.
Let yourself be inspired by the fantasy that soccer and the product car inspire. Win a European Championship quiz. Thanks to Castrol, "Kick & Drive" is giving away two tickets for the preliminary round match between Germany and Poland. Hyundai, Kia and the Bank Deutsches Kraftfahrzeuggewerbe are offering other great prizes. Buy your tickets for the European Championship and pay your respects to King Football.
If you have any questions, please contact:
Dr. Gunther Schunk
Head of Communications and Corporate Marketing
Vogel Business Media
97064 Würzburg
Phone +49 931 418-25 90
Fax +49 931 418-28 60
E-mail: gunther_schunk@vogel-medien.de
