Würzburg, June 23, 2008
"I would like to expressly congratulate the minds and organizers behind this event for their good sense in focusing on CSR many months ago, because CSR has developed into a real trend topic in recent months and weeks," explained Stefan Rühling, Managing Director of Vogel Business Media, at the start of the 46th Würzburg Advertising Symposium. The traditional event kicked off on June 23 with around 250 participants, including numerous advertising managers and marketing directors from major German companies. In addition to presentations, workshops offer the opportunity to exchange ideas.
The diagnosis of the three keynote speakers on the first morning was clear: the world of values has changed and this also has an impact on the social commitment of companies.
Dr. Kerstin Ullrich from GIM, the Society for Innovative Market Research, presented the Delphi 2017 study, which describes the trends and changing values in the coming decade. Particularly striking: the strong trend towards individualization is out, a degree of saturation has been reached. And just as private and professional life are becoming more intertwined, the corresponding values are also overlapping.
Renowned PR blogger, communications consultant and reputation manager Klaus Eck makes it clear how important it is to take care of your "good reputation" on the internet. This applies to both people and companies. Managing directors have a significant influence on a company's image.
Jörg Ihlau from Service Plan Public Opinion highlighted the CSR perspectives for companies. Instead of "dusty CSR reports, emotions, events and images" should be used. This is the only way for companies to build credibility.
At the end of the first day, the participants met for a casual summer party at Würzburger Hofbräu.
If you have any questions, please contact
Dr. Gunther Schunk
Head of Communications and Corporate Marketing
Vogel Business Media
97064 Würzburg
Phone +49 931 418-25 90
Fax +49 931 418-28 60
E-mail: gunther_schunk@vogel-medien.de
