Würzburg, July 16, 2008
Drivers of company or rental cars are becoming increasingly important for the automotive industry, reports the trade journal "kfz-betrieb" in its latest issue no. 29/2008, which will be published on July 17, 2008. More than half of new registrations are due to commercial registrations. Companies use the opportunity to motivate their employees with a company car or to present themselves as an attractive employer in the competition for qualified employees.
According to the trend barometer of the Corporate Vehicle Observatory (CVO), an online platform for fleet providers throughout Europe, vehicle fleets are recording growth of 20 to 47 percent this year across all company sizes. Both vehicle manufacturers and their retail and service networks want to benefit from this growth market.
More and more manufacturers and importers are launching special programs for fleet customers that make their dealerships fit for this target group - in terms of advice, planning and sales as well as service and mobility services.
"kfz-betrieb" is a trade magazine published by Vogel Auto Medien, Würzburg. The most widely read trade magazine in the automotive industry has been informing the automotive trade and service sector for 97 years. "kfz-betrieb" is the official organ of the German automotive trade (ZDK), the professional lobby for over 40,000 car dealerships and workshops. Daily news from the entire automotive industry can be found at www.kfz-betrieb.de and in the daily newsletter.
If you have any questions, please contact
Silvia Lulei
Editor-in-Chief "Used Car Business"
Vogel Auto Medien GmbH & Co. KG
97064 Würzburg
Tel. 0931/418-26 45
Fax 0931/418-21 50
E-mail: silvia_lulei@vogel-automedien.de
