Würzburg, August 7, 2008

Vogel Business Network announces a new budget win: On August 25, 2008, an extensive cross-media lead campaign will be launched with Additive GmbH. One of the leading providers of web-based condition monitoring wants to generate new business partners in the industry primarily via the leading specialist medium MM Maschinenmarkt.

Additive uses a webcast and a white paper to obtain leads from potential business partners. The topic is condition monitoring, i.e. the important condition monitoring of industrial plants. This applies above all to mechanical and plant engineering and is currently in high demand there, as investment decisions are pending in the industry.

The campaign has a cross-media structure and refers readers of the trade magazine to the Internet portal for the white paper and webcast. This is important because MM Maschinenmarkt in particular, as one of the largest trade media in the world, enables a significant increase in reach in the target groups thanks to the link between print and online content and timing.

The push instruments:

- co-branded Ad 1/1 4c

- co-branded banner

- teaser boxes

- Exclusive e-mail blast to registered users and newsletter subscribers

The following lead campaigns are currently still running in the industry environment of the Vogel Business Network, which have already fulfilled the guaranteed number of leads: ACAM Meßelektronik, Congatec, AVAGO Technologies. A few days ago, a lead campaign was launched by Stadtwerke Leipzig.

Facts:

* In October 2006, the first Business Efficiency Portal (BEP) was launched with the option for users to register.

* Since then, a Vogel Business Network has developed, which now has a total of 18 BEPs. This network includes BEPs from the industrial, automotive and information technology sectors.

* Registration is required to download whitepapers and view webcasts.

* Vogel Business Media has now generated well over 20,000 high-quality business leads for customers and over

2.5 million page impressions per month.

About Vogel Business Media:

The specialist media company is one of Europe's leading providers of specialist information with around 100 trade journals and 60 websites. Its headquarters are in Würzburg. The print and online media primarily serve the industrial, automotive, information technology and legal/business/tax sectors. They offer advertisers customized communication solutions ranging from coverage and image building to lead generation.

If you have any questions, please contact

Dr. Gunther Schunk

Head of Communications and Corporate Marketing

Vogel Business Media

97064 Würzburg

Phone +49 931 418-25 90

Fax +49 931 418-28 60

E-mail: gunther_schunk@vogel-medien.de