Würzburg, January 2009
The renowned eCl@ss e.V., Cologne, is cooperating with Würzburg-based Vogel Business Media GmbH & Co. KG to further disseminate the globally recognized eCl@ss standard in the industry and to increase awareness of the product database that will be set up according to the eCl@ss standard at www.maschinenmarkt.de according to the eCl@ss standard. Vogel Business Media is the official media partner of eCl@ss. Numerous concrete activities have been agreed and some have already started.
The most important joint actions:
- eCl@ss-compliant development and operation of the product database at www.maschinenmarkt.de
- Corresponding reporting and placement of co-branded advertisements in the print product MM MaschinenMarkt
- Special eCl@ss topic special on www.maschinenmarkt.de
- Joint annual eCl@ss congress
- Organization of user workshops
What is eCl@ss?
eCl@ss is the leading classification system for grouping materials, products and services according to a logical scheme. Important components are detailed information, product-specific characteristics and standard-compliant features. Search terms and synonyms enable products and services to be found in a targeted manner. Characteristics lists with standardized characteristics and value tables enable an exact description and subsequent identification of products and services.
eCl@ss e.V. is a non-profit organization that defines, develops and disseminates the classification standard of the same name internationally across all industries.
MM MaschinenMarkt is the leading industry magazine in Germany. The specialist portal www.maschinenmarkt.de is aimed primarily at managers and specialists in the core sectors of the manufacturing industry.
About Vogel Business Media: The specialist media company is one of Germany's leading providers of specialist information with around 100 specialist magazines and 60 websites as well as numerous international activities. Its headquarters are in Würzburg. The print and online media primarily serve the industrial, automotive, information technology and legal/business/tax sectors. They offer advertisers customized communication solutions ranging from reach and image building to lead generation.
If you have any questions, please contact:
Dr. Gunther Schunk
Head of Communications and Corporate Marketing
Vogel Business Media
97064 Würzburg
Tel. +49 931 418-25 90
E-mail: gunther.schunk@vogel.de