Würzburg, February 05, 2009
On May 19, the ServiceTAG2009 will take place in Würzburg with the topic Success Factor Service Marketing in the B2B sector. The event is a cooperation between the consulting experts from Metatrain, Neumarkt, and the renowned specialist media company Vogel Business Media, Würzburg. The program includes practical presentations and know-how as well as tips and ideas for excellent customer service. An interactive workshop will round off the conference.
Products, processes or services as "hard" factors can only be marketed successfully if the soft factors - processes, customer loyalty, employee motivation - are optimally aligned with market and customer requirements. Customer service, correctly understood and applied, provides the decisive edge over the competition.
The focus of the Würzburg ServiceTAG2009 is on
- positive relationships with customers
- the loyal customer as a sales driver
- Service as a cross-company approach
- Customer surveys as a basis for strategic input
The combination of specialist presentations and an integrated workshop section enables ServiceTAG2009 to convey a high degree of practical relevance. Authentic case studies from companies will provide compact information on the subject of customer service. For example, the topic "Service is sexy - how to make your company's services even more attractive" will be addressed by Norbert Beck, Managing Director of Metatrain. Michael Sperl, Managing Director of Sperl Dental, will present best practice examples of how to use "Service as a marketing tool for customer acquisition". Johann Beck, Managing Director of Metatrain, talks about "Service-focused communication" and shows how employees can inspire customers.
The venue is the Vogel Convention Center in Würzburg. The program and all other important information about the conference can be found at www.servicetag2009.de. You can also register online there.
The early bird discount of 495,- (regular: 695,- plus VAT) applies until March 16.
About Metatrain: The company was founded more than 15 years ago by Johann Beck and Norbert Beck. Metatrain focuses exclusively on the topic of service as a sales and marketing tool. The expert knowledge on this topic is based on many years of practical experience from consulting and seminars as well as cooperation with scientific institutions.
About Vogel Business Media: The specialist media company is one of the leading German specialist information providers with around 100 trade journals and 60 websites as well as numerous international activities. Its headquarters are in Würzburg. The print and online media primarily serve the industrial, automotive, information technology and legal/business/tax sectors. They offer advertisers customized communication solutions ranging from reach and image building to lead generation.
Accreditation and contact for journalists:
Ralf EberhardtHead of VIM PlusVogel Business Media97064 WürzburgTel. +49 931 418-2209Fax +49 931 418-2229E-Mail: ralf.eberhardt@vogel.de
