The Vogel Customer Center is a unique tool in the German media industry for monitoring the success and administration of online bookings. Detailed statistics show the success of booked advertising formats. Leads generated by whitepapers and webcasts can be managed there and exported for further dialog marketing.
Advertising customers receive detailed information about the users of their content: In addition to the contact details of potential customers, advertisers are also provided with an in-depth evaluation of user behavior. By analyzing the access figures for individual pieces of content, it is possible to draw conclusions about their user-friendliness. In addition, all online bookings are managed in the customer center.
On the start page of the Customer Center, customers are provided directly with the most important information on their current advertising media in the Vogel Business Network. The reports contain all relevant data so that you can get a quick overview of the performance of your advertising.
The performance history also makes it possible to check synergies between different advertising measures. As a result, the marketing budget can be used in a more targeted and sales-promoting manner.
The attached guide shows all the advantages of the new customer center and helps you to find your way around even faster. If you have any questions, please contact Florian Maier: 0931 418-2856 or florian.maier@vogel.de.
