Trade press - an underestimated medium! Working with trade journalists is a very efficient way to increase sales. This is especially true in the technology-oriented capital goods industry. Starting in April 2009, a new two-day seminar from Vogel Business Media and Albrecht Fehlig Communications will teach you how to do this at three locations.



Target group

The seminar is primarily aimed at those responsible for public relations and PR, press officers, marketing managers, founders and/or managers of technology companies in the mechanical engineering, automotive, electronics, IT, automation technology, specialty chemicals and related industries.



Contents

Successful PR staff understand their company's systems and products. However, it is just as important to know the laws of the media world and the work of editors, as this will enable them to be recognized as trustworthy partners by technology journalists.



Participants learn the basic tools of trade press work, with a focus on the trade media of the respective industries or the technology departments of large business media. They will also receive valuable practical tips and special advice for press relations at trade fairs. The seminar provides an overview of the media landscape of the participants' areas of interest and gives important tips for creating an effective press distribution list. Participants will be able to analyze and present their successes.



Dates:

April 28/29, 2009 in Würzburg

July 1-2, 2009 in Stuttgart

September 22/23, 2009 in Cologne



Bookings under: juergen.doelling@vogel.de / 09 31/4 18-20 54

Internet: www.vim-seminare.de/s-fachpressearbeit.htm



About Albrecht Fehlig Communications: The seminar leader Albrecht Fehlig M.A. has over 15 years of experience as a manager in corporate communications and marketing for major global companies in the technology-oriented industry (Krupp, Dasa, Philips, Honeywell, Woco). Since January 2002, he has been an independent consultant for corporate communications for international and German industrial and service companies, including SMEs.



About Vogel Business Media: The specialist media company is one of the leading German specialist information providers with around 100 trade journals and 60 websites as well as numerous international activities. Its headquarters are in Würzburg. The print and online media primarily serve the industrial, automotive, information technology and legal/business/tax sectors. They offer advertisers customized communication solutions ranging from reach and image building to lead generation.



If you have any questions, please contact:

Dr. Gunther Schunk

Head of Communications and Corporate Marketing

Vogel Business Media

97064 Würzburg

Phone +49 931 418-25 90

E-mail: gunther.schunk@vogel.de