Starnberg/Augsburg, April 08, 2009



Vogel IT-Medien GmbH has been using Wide Area Infoboard (WAI) technology since March 2009 to automatically publish print ads and editorial highlights online. This gives advertising customers the added benefit of greater reach without having to provide a new advertising medium. Integrated into the website www.egovernment-computing.de, it displays the print advertisements from eGovernment Computing alongside editorial content from the trade journal. The globally patented WAI technology was developed by DCI AG from Starnberg.



"We want to use the WAI to push our editorial content in a targeted manner and attract new subscribers," explains Werner Nieberle, Managing Director of Vogel IT-Medien. "This way, we give our customers online reach on our portal at the same time as booking a print ad." Filling the WAI Infoboard requires no effort on the part of the publisher: the advertisements and editorial content are automatically digitized by DCI AG, integrated into the ticker and the preview window and displayed on the website.



With the exception of the front page, the editorial content initially appears illegible to the unregistered user - but the advertisements are fully legible. Once registered, readers have unrestricted access to all digital content of the trade journal. "This allows us to protect our content, deliver it in a controlled manner and acquire addresses for our magazine," says Werner Nieberle, summing up the use of WAI technology.



WAI technology is an innovative and globally patented online marketing tool. It can distribute digital or printed content such as advertisements, promotions or newsletters on the Internet within seconds and deliver them in a wide variety of output formats such as tickers or as gadgets for mobile applications, the iPhone or for iGoogle.



Further information can be found at

www.egovernment-computing.de

www.dci.de



About Vogel IT-Medien:

Vogel IT-Medien, Augsburg, is a wholly owned subsidiary of Vogel Business Media, Würzburg. Since 1989, the publishing house has been publishing specialist media for decision-makers who are professionally involved in the production, procurement or use of information technology. In addition to print and online media, it also offers a broad portfolio of events. The publisher's most important publications are IT-Business, eGovernment Computing, SearchNetworking.de, SearchSecurity.de, SearchStorage.de, SearchDataCenter.de.



About DCI AG:

DCI AG is an expert in digital sales promotion. With innovative products, DCI AG offers successful solutions in the areas of online marketing, e-mail marketing and content for advertisers, portal operators, publishers and agencies. With expertise, many years of experience and a great deal of industry knowledge about the individual target group sectors, DCI AG has developed customized products that precisely reflect the wishes and challenges of customers and offer fast solutions.



If you have any questions, please contact:

DCI AG

Michael Mohr

Phone: +49 (8151) 265-610

E-mail: mmohr@dci.de



Vaubel Media Consulting

Vera Vaubel

Phone: + 49 (89) 98103987

E-mail: medienberatung@vaubel.de