Würzburg, April 08, 2009



According to the Informationsgemeinschaft zur Feststellung der Verbreitung von Werbeträgern (IVW), the Vogel Business Network exceeded the 5 million PI mark for the first time in March 2009. The PI reach of the network is made up of the page impressions of the 14 business efficiency portals of Vogel Business Media and increased from 1.4 to 5.03 million page impressions within a year - that is 3.7 times more! This catapults Vogel into the top group of German specialist media networks. (1.923 million visits = 2.6 page views per visitor).



The aim of the Business Efficiency Portals (BEPs) is to take account of the changed information and advertising behavior in B-to-B communication: professional decision-makers receive content with high utility value for their individual, professional needs. A powerful and innovative tool here is a semantic, context-dependent search.



Advertisers, in turn, can measure their advertising success precisely with generated customer contacts (leads) as well as reach. The positive reach development shows that this concept is working and that the intensive and specific specialist media Internet activities of Vogel Business Media in recent years are also being well received by users. The strongest BEP is currently the business portal www.kfz-betrieb.de.



The Vogel BEPs offer an excellent tool for knowledge transfer and are proving to be a first-class addition to and extension of the print sector. This success demonstrates the special position of Vogel Business Media as one of the leading German providers of specialist information, which understands how to communicate and market specialist information in a cross-media and competent manner.



Despite the enormous increase in reach, there is still no end in sight. This year, two more German and two Swiss business efficiency portals will go online and - together with the existing BEPs - contribute to the further market penetration of the Vogel Business Network.


About Vogel Business Media: The specialist media company is one of the leading German specialist information providers with around 100 trade journals and 60 websites as well as numerous international activities. Its headquarters are in Würzburg. The print and online media primarily serve the industrial, automotive, information technology and legal/business/tax sectors. They offer advertisers customized communication solutions ranging from reach and image building to lead generation.



If you have any questions, please contact:

Dr. Gunther Schunk

Head of Communications and Corporate Marketing

Vogel Business Media

97064 Würzburg

Phone +49 931 418-25 90

Fax +49 931 418-28 60

E-mail: gunther.schunk@vogel.de