Würzburg, April 09, 2009



Vogel Business Media has won three extensive cross-media lead campaigns in the industrial environment. In addition to Spelsberg GmbH, Schalksmühle, Schweizer Elektronik AG, Schramberg, and IBM Deutschland GmbH, Stuttgart, are also relying on Vogel Business Media's cross-media communication solutions.



Jens Gerlach, Head of Client Consulting, emphasizes the importance of efficient advertising spending, especially in economically difficult situations: "Now it is important to make advertising as effective and sales-supporting as possible. The campaigns benefit our clients in two ways: The companies receive a clearly defined and guaranteed reach in the target groups they are aiming for. And they receive a guaranteed number of potential business partners, i.e. business leads. These contacts are achieved through editorially prepared advertising material, whitepapers and webcasts. All at a fixed price, so that Vogel Business Media assumes the risk of advertising success!"



With this successful formula, the Würzburg-based specialist media company was able to win three extensive business lead campaigns: Spelsberg GmbH generates new business partners with the specialist medium Elektrotechnik. Schweizer Elektronik communicates via the Elektronikpraxis media brand and the software manufacturer IBM relies on the print and online reach of MM Maschinenmarkt, the leading specialist medium for the manufacturing industry.



The campaigns have a cross-media structure and refer the readers of the trade magazines to the associated Internet portal for white papers and webcasts. In these educational marketing formats, the companies vividly describe solutions and products. By linking print and online content and timing, this enables a significant increase in reach in the target groups and filters out potential customers who are currently interested in specific solutions for the provider.


About Vogel Business Media: The specialist media company is one of Germany's leading providers of specialist information with around 100 trade journals and 60 websites as well as numerous international activities. Its headquarters are in Würzburg. The print and online media primarily serve the industrial, automotive, information technology and legal/business/tax sectors. They offer advertisers customized communication solutions ranging from reach and image building to lead generation.


If you have any questions, please contact:

Dr. Gunther Schunk

Head of Communications and Corporate Marketing

Vogel Business Media

97064 Würzburg

Phone +49 931 418-25 90

Fax +49 931 418-28 60

E-mail: gunther.schunk@vogel.de