Düsseldorf, April 14, 2009
Systematic persuasion - sales expert Dirk Kreuter demonstrates an unusual form of marketing in the seminar organized by VIM plus. Under the title "Convincing through witnesses", he will give tips on winning new customers through referral marketing.
Word of mouth has always been the driving force in business. When buying a car, for example, 70% of buyers listen to their friends and not to advertising (Cap Gemini Ernst & Young). Moreover, referral marketing costs nothing, is easy to use and takes very little time. The systematic use of this marketing channel can increase new customer acquisition by more than one hundred percent. It has been proven that referral marketing is one of the most powerful marketing tools in B-to-B.
In this 2-day seminar, Dirk Kreuter demonstrates how companies can integrate referral management into their corporate culture and use it strategically for acquisition. The seminar is aimed at marketing and sales managers, sales staff in the office and in the field, freelancers, the self-employed and anyone looking for new, successful methods for acquiring new customers.
"Convincing through witnesses - professional recommendation management
in B2B":
May 13/14 in Düsseldorf
Seminar fee: 1075,- Euro plus VAT
About Dirk Kreuter: Dirk Kreuter, Witten, stands for 20 years of experience in sales, training and coaching. As a sales trainer, speaker, author of specialist books, coach and trainer, he trains hundreds of participants every year . www.dirkkreuter.de
About Vogel Business Media / VIM plus: Industry-oriented specialist magazines and
-industry-oriented trade magazines and books as well as the business efficiency portals of Vogel Business Media are complemented by the seminar and event offerings of VIM plus. The seminar organizer VIM plus offers a diverse portfolio in the areas of technology, management & leadership, sales & marketing and personality training.
If you have any questions, please contact
Jürgen Dölling
Vogel Business Media GmbH & Co. KG
97064 Würzburg
Phone +49 931 418-20 54
E-mail: juergen.doelling@vogel.de
