Würzburg, April 2009



Korea is the partner country of this year's Hannover Messe. To mark the occasion, the new industry magazine MM Korea is presenting itself to visitors, exhibitors and the press. The subsidiary magazine of MM MaschinenMarkt opens up this important market to German industry with its high-quality journalistic platform. The specialist media house Vogel Business Media invites all interested parties to the launch event at the trade fair stand on the second day of the fair.



Date: April 21, 4 p.m.

Booth: Vogel Business Media

Location: Hall 9, F57



The first issue of MM Korea was published at the beginning of 2009. The magazine is a licensed edition of Germany's leading industrial magazine MM MaschinenMarkt and is published by the Korean media company Across Dexior Capital Co. Ltd. After MM Thailand and MM China, it is the third Asian edition of the globally distributed MM Group.



With a monthly circulation of 20,000 copies, MM Korea offers a communication platform for German companies wishing to sell their products in Korea. Distribution focuses on the mechanical engineering, metalworking, electrical engineering and vehicle construction sectors.



Background facts

Similar to Germany, the industrial structure in Korea is characterized by medium-sized companies. The industry there has developed from the middle price and technology segments to the upper quadrant, where fully-fledged high-tech products are also manufactured. As a result, interest in German industrial products is very high in Korea. Examples from the consumer goods sectors of Samsung, LG, Daewoo, Kia and Hyundai show that Korean companies have successfully built up their brands over the last ten years and are now represented on the global markets.



With its 48.5 million inhabitants, Korea has now achieved a gross domestic product of 20,000 US dollars per capita. For the past 10 years, the country has been able to report annual economic growth rates of between three and ten percent. In 2007, Korea imported economic goods worth 8.8 billion euros from Germany. 80% of these were from the capital goods industries, with machinery from Germany alone accounting for 30% of the total.



"With MM Korea, we are delighted to be launching the twelfth international edition of MM MaschinenMarkt worldwide. MM Korea will make an important contribution to the promotion of German technologies and products in Korea," says MM Publisher and Editor-in-Chief Ken Fouhy.



About MM MaschinenMarkt: With a total annual worldwide circulation of around 6 million copies and a total of 12 international editions, the weekly industrial magazine provides practical technical information from the entire manufacturing industry and accompanies the development of innovative manufacturing processes with specialist journalism.



About Vogel Business Media: The specialist media company is one of the leading German providers of specialist information with around 100 trade journals and 60 websites as well as numerous international activities. Its headquarters are in Würzburg. The print and online media primarily serve the industrial, automotive, information technology and legal/business/tax sectors. They offer advertisers customized communication solutions ranging from reach and image building to lead generation.



If you have any questions, please contact:

Ken Fouhy

Publisher/Editorial Director

MM MaschinenMarkt

Vogel Business Media GmbH & Co. KG

Max-Planck-Str. 7/9

97064 Würzburg, Germany

Phone: +49 931/418-22 03

Fax: +49 931/418-27 70

mailto: ken.fouhy@vogel.de

www.maschinenmarkt.de