Acting anti-cyclically - everyone talks about it, but only a few dare! In the current issue, the trade magazine ELEKTRONIKPRAXIS reports on 80 entrepreneurs and managers from the electronics industry who have dared to act differently to the masses. They talk about their experiences, give tips and entire success stories. In this way, they encourage the industry to take action and "pull their own car out of the crisis morass".
Conclusion number 1: Employees are mentioned at the top of the list. Everyone knows this, but only a limited number of companies deal with their employees in a consistent and appropriately appreciative manner. Skill and motivation are the right and left hand of success. A friendly demeanor and consistent customer orientation set the tone that makes customers' hearts beat faster. This results in a crisis-proof corporate character.
Johann Wiesböck, Editor-in-Chief of ELEKTRONIKPRAXIS: "Read our Encouraging issue and get to know specialist companies that are investing while the lights are going out elsewhere. Learn from successful market leaders that long-term thinking and sustainable action have always been an integral part of their corporate philosophy. Every manager and every entrepreneur has their own individual success story. But at their core, they are all the same - they are courageous."
Practical tips and perspectives in difficult times - the specialist media house Vogel Business Media is thus continuing an idea that has already been successfully implemented by the trade magazines "IT-BUSINESS", "bike und business", "MM Maschinenmarkt" and "kfz-betrieb" as "encouragement issues". Other titles and sectors will follow. The response from advertising customers has also been pleasing. So far, the campaign has been very well received - even by customers who were unable to participate for budget reasons.
You can also read all 80 articles online at http://www.elektronikpraxis.vogel.de/mutmacher.
Elektronikpraxis is one of the leading trade magazines in the electronics industry and reports fortnightly on current events, products, technologies and development processes. Specialists and managers receive useful content via the cross-media channels of the trade magazine, its special issues and reports, events and the online portal www.elektronikpraxis.de, which provide concrete solutions for everyday tasks. The parent company Vogel Business Media is one of Germany's leading providers of specialist information with around 100 specialist magazines and 60 websites as well as numerous international activities. Its headquarters are in Würzburg.
The issue will be published on June 23. You can order your press copy by e-mail from: Johann.Wiesböck@vogel.de.
