The Internet offers an incredible wealth of online advertising formats. But where can you find high-reach advertising opportunities to effectively and efficiently address B2B target groups from the industrial, automotive, IT and legal/business/tax sectors and generate customer contacts (leads)?



The Vogel B2B Online Network has over 5 million IVW-verified PIs in Germany alone and now has around 20 national and two international business efficiency portals. These specialist portals are specially tailored to B2B communication and offer innovative knowledge formats such as webcasts and white papers as educational marketing. Business decision-makers are also reached with classic banner and newsletter advertising.



The aim of the Business Efficiency Portals (BEPs) is to take account of the changed information and advertising behavior in B2B communication: professional decision-makers receive content with high utility value for their individual, professional needs. A powerful and innovative tool here is a semantic, context-dependent search.



In turn, advertising customers can measure their advertising success precisely with generated leads as well as reach. The positive reach development shows that this concept is working and that the intensive and specific specialist media Internet activities of Vogel Business Media in recent years are also being well received by users.



This IVW-tested reach development is presented transparently and interactively on the Internet with iCharts. "We are delighted that Vogel Business Media is relying on iCharts to present and publish its impressive reach among B2B target groups in the form of interactive charts and distribute them on the Internet," says Yorck v. Obernitz (VP Sales Europe).



"Vogel is one of the few specialist publishers that reports its online reach transparently and accurately and offers a lead guarantee for B2B campaigns. iCharts is an instrument for us to present our performance transparently," says Christian Schmitt (Marketing Manager, Vogel Business Media.



The iChart with the reach development of the Vogel B2B Online Network can be found here: http://www.media-treff.de/index.php/vogel-b2b-online-netzwerk/



media-TREFF.de is a cross-media meeting place for B2B marketing professionals. Here, current events in the industry are commented on from both agency and company perspectives via text articles, interviews, webcasts and webinars. The parent company is Vogel Business Media, one of Germany's leading providers of specialist information with around 100 trade journals and 60 websites as well as numerous international activities. Its headquarters are in Würzburg. The print and online media primarily serve the industrial, automotive, information technology and legal/business/tax sectors. They offer advertisers customized communication solutions ranging from reach and image building to lead generation.



About iCharts: With its new software, the American online service provider iCharts offers the possibility of creating, publishing and distributing data and facts in the form of sophisticated interactive charts on the Internet - without complex programming and without downloading software. Boring static images of figures and statistics are now a thing of the past. iCharts was launched in September 2008 at the TechCrunch conference by the two German founders Seymour Duncker and Tyron Montgomery. Since March 2009, the service has been offered to commercial customers via www.ichartsbusiness.com. In addition to its headquarters in Silicon Valley, iCharts has its European office in Munich.