Under the motto "More profile for more profit", Vogel Business Media is hosting the 4th B2B Brand Conference at the Vogel Convention Center in Würzburg on November 18, 2009. Especially in times of crisis, it is important to make the brand fit for the future by positioning it correctly.



Brand and marketing managers from ebmpapst, KUKA, manroland, CLAAS, DuPont and Bosch will explain how brands can be managed in a future-oriented way in uncertain times. Using their successful examples, they will show how B2B brands can be correctly positioned, systematized and communicated.



The event will kick off with a keynote speech by Michael Brandtner, Austria's leading expert for strategic brand and corporate positioning. In his presentation "Focusing - Brands in a nutshell", Brandtner will show how more profit can be achieved by simplifying and differentiating the brand.



The highlight of the conference will be the keynote speech by Germany's best-known brand technologist, Prof. Dr. Klaus Brandmeyer, who will address the B2B challenges involved in defining strong brand values. Brandmeyer specializes in the activation of brands and their causes of success and convincing communication strategies.



Another tip:

The new comprehensive reference book "B-to-B Brand Management", which will be published on November 18 and is worth 80 euros, is free for every participant! A book exhibition on the subject of "Brand" will accompany the conference.



Further details about the conference can be found at www.markenkonferenz.de