Soccer and the automotive industry are an inseparable duo. That's why Vogel Business Media is launching the special edition "Kick & Drive" for the 2010 World Cup. With a total circulation of 50,000 copies, the magazine is aimed at managers and industry professionals in the automotive industry, motor vehicle trade and two-wheeler sector.



This is the third edition of the "Kick & Drive" magazine following the World Cup in 2006 and the European Championship in 2008. This year's issue focuses on topics such as South Africa as an automotive location, the marketing activities of Castrol, Kia, Hyundai, Continental and VW for the soccer event of the year, as well as a look at the cars of the soccer players. The special also includes a poster with a match schedule and a competition at www.kick-and-drive.de.



Stephan Maderner, idea generator and editor in charge of "Kick & Drive": "With this extraordinary issue for the World Cup in South Africa, we are once again playing the journalistic double pass between the automobile and soccer. Business-to-business reading material that is guaranteed to lead to scoring goals."



"Kick & Drive" is enclosed with the following titles:

"kfz-betrieb" issue 21 from May 27, 2010

"Gebrauchtwagenpraxis" issue 6 from June 4, 2010

"bike und business" issue 6 from June 4, 2010

"Automobil Industrie" issue 6 from June 11, 2010



You can order your personal press copy here:

Julia Dernbach

Vogel Business Media GmbH & Co. KG

Max-Planck-Str. 7/9

97082 Würzburg

Phone +49 0931/418-2935

E-mail: julia.dernbach@vogel.de