"We see this new award as further confirmation and recognition of the highly committed and outstanding professional journalistic performance of the PROCESS media brand. All colleagues in the team and the entire Vogel Business Media are delighted with the award," says Gerd Kielburger, Editorial Director and Publisher of PROCESS: "The relaunch of PROCESS, which was praised by readers and advertisers alike, certainly also contributed to the decision. While cost-cutting measures often paralyze other companies in a difficult economic environment, Vogel Business Media's relaunch proves that the publisher continues to invest in quality. This cannot be taken for granted, but it is the right approach to safeguard the future and ensure further growth."
The printed and digital submissions - 80 specialist media participated this year - were evaluated by two juries in a two-stage selection process according to these criteria, among others: Text quality, comprehensibility, stylistic devices, reader guidance, target group relevance and graphic design. The juries are made up of representatives from industry, B-to-B agencies, universities and specialist publishers.
PROCESS was honored for (from the jury's statement):
- strong and elaborate reporting
- the consistently high standard of the trade journal
- an outstanding cross-media offering and the corresponding consistent brand management
Further information on the "Trade Media of the Year 2010" can be found at www.deutsche-fachpresse.de/awards.
PROCESS covers the market of the chemical, pharmaceutical and process engineering industries with up-to-date business and application-oriented technical information. Via cross-media channels such as the German-language trade magazine PROCESS, the English and Chinese-language editions PROCESS worldwide and PROCESS China and the industry title PharmaTEC, as well as congress events and the online portal www.process.de, specialists and managers in the target groups receive useful content that provides them with concrete solutions for their daily tasks. The parent company Vogel Business Media is one of the leading German providers of specialist information with around 100 trade journals and 60 websites as well as numerous international activities. Its headquarters are in Würzburg.
