The aim of this new platform is to provide marketing, communication and sales experts with important impulses and decision-making aids for the successful marketing of products and services in B2B markets: "The media-TREFF Academy teaches and passes on the basics, but also current topics and trends in marketing, communication and sales in a practical way," says Christian Schmitt, Project Manager media-TREFF: "With our range of seminars and workshops, which are developed in close cooperation with recognized experts in their field, we can convey theory and practical know-how very well."
As strategically planned, Vogel Business Media is thus strengthening its in-house Events publishing division. "By founding the media-TREFF Academy, we are consistently implementing our strategy of increasingly offering the services of our strong specialist media brands via event platforms," comments Dr. Dominik Wagemann, Head of Publishing Events: "Our customers have a high demand for practice-oriented training on very specific topics. We are happy to meet this demand by offering high-quality seminars and workshops to make our customers fit for communication and marketing in B2B markets."
The academy program starts with a wide range of topics, but will be further expanded in the future and tailored to the needs and requirements of the target group. The topics of the seminars and workshops include
- "Integrated text tuning"
- "Trade press work for the B2B industry"
- Integration of web-based communication tools in B2B communication"
- "Challenges for B2B media planning"
- "Intensive workshop on trade fair management - winning new customers with a system"
- "NeuroSales®"
In addition to "live events" as part of the media-TREFF Academy, the specialist medium is increasingly expanding its range of services to other "live platforms" and is also active as a co-organizer of congresses and conferences such as the B2B Marketing Congress, the media-TREFF B2B Marketing Award, the B2B Brand Conference and various roadshows.
About Vogel Business Media: The specialist media company is one of Germany's leading providers of specialist information with around 100 trade journals and 60 websites as well as numerous international activities. Its headquarters are in Würzburg. The print and online media primarily serve the industrial, automotive, information technology and legal/business/tax sectors. They offer advertisers customized communication solutions ranging from reach and image building to lead generation. Multi-media via print, online, events and services.
