Brands, products and media are the focus of attention on the completely relaunched corporate site of the specialist information provider Vogel Business Media, Würzburg. The basic multimedia concept of the media company is to be expressed through the new concept, the new look and feel and the contemporary technology on www.vogel.de.



The 9 sectors of the Würzburg media house are at the center of the site concept, while direct access to the products is also guaranteed. The four business areas of print, online, events and services have been consistently linked within the online presence. Highlights include the large slideshow with the best-of products in the upper third of the page. There are also the four short films on the business areas, accessible via their own menu items (tabs at the top left), and the industry overview in the middle.



"With vogel.de, we are consistently emphasizing the strategic importance of the four business areas of print, online, events and services for Vogel Business Media," comments Stefan Eiselein, Head of Vogel Future Group and spiritual father of the new corporate site: "Our activities in social media (Twitter, Facebook, Xing), which can also be used via vogel.de, are an essential element in communication about brands, products and media. In this way, we promote and support our specialist communities"



At the same time as www.vogel.de, the news aggregator www.B2B-Nachrichten.de was also launched , into which all market news produced by Vogel Business Media is fed on a daily basis.



About Vogel Business Media: The specialist media company is one of the leading German specialist information providers with around 100 trade journals and 60 websites as well as numerous international activities. Its headquarters are in Würzburg. The print and online media primarily serve the industrial, automotive, information technology and legal/business/tax sectors. They offer advertisers customized communication solutions ranging from reach and image building to lead generation. Multi-media via print, online, events and services.