Vogel Business Media has acquired a 25.1% stake in ngn - new generation network gmbH. With this strategic partnership, the Würzburg-based specialist media company intends to expand its range of marketing services. A subsequent increase in the stake is planned. ngn will remain independent as a company and will retain its current locations in Berlin, Nuremberg and Portland, USA.
ngn offers trade fair services and develops online trade fair marketplaces for leading trade fair organizers worldwide. 100 employees actively and professionally support trade fair organizers and over 70,000 exhibitors in the generation and distribution of content for online trade fair marketplaces in more than 20 languages. To this end, ngn invests over one million euros annually in product development.
"Vogel Business Media sees itself as a multimedia communication partner in B2B communication and consistently focuses on the four business areas of print, online, events and services," explains Stefan Rühling, CEO of Vogel Business Media: "Through ngn, we are expanding our basis for cooperation with trade fair companies, which play a central role in B2B communication and are already among our most important customers. This will enable us to further expand our portfolio in the Services business segment."
"In Vogel Business Media, we have found a strong partner for the further development of our business, who has done pioneering work and set standards with innovative online portals and the lead generation model," explains ngn Managing Director Christoph Krüger: "By joining forces with Vogel, we can serve our customers even more effectively thanks to the expanded possibilities in marketing and product development. This is particularly important in view of the ever-increasing speed of innovation."
ngn - new generation network gmbH, headquartered in Berlin and with branches in Portland/USA and Nuremberg, has been developing digital business models for leading trade fair organizers worldwide for ten years. With detailed know-how as well as digital solutions and services, ngn realizes organic growth strategies to secure the future of today's trade fair business. A pioneering innovation is ngn's "Online Industry Communities", which are leading in terms of the depth of information and presentation of products and exhibitors as well as interactive portal features. www.ngn.de
About Vogel Business Media: The specialist media company is one of Germany's leading providers of specialist information with around 100 trade journals and 60 websites as well as numerous international activities. Its headquarters are in Würzburg. The print and online media primarily serve the industrial, automotive, information technology and legal/business/tax sectors. They offer advertisers customized communication solutions ranging from reach and image building to lead generation. The editorial teams prepare specialist and industry topics for readers, users and event visitors and guarantee high-quality knowledge transfer and information. Multi-media via print, online, events and services.