The economic crisis induced by the financial world in 2008/2009 was also a crisis of confidence. The direct consequence of this: Values are playing an increasingly important role for companies. Added to this is the megatrend of sustainability, without which credible corporate action is hardly conceivable today. The strategic significance of corporate social responsibility (CSR) has taken on a whole new meaning in corporate management.
With the new trade journal "CSR-Magazin", which will be published for the first time on March 31, 2011, and the CSR network, Vogel Business Media and the CSR NEWS team are comprehensively addressing this important organizational task. The specialist medium for corporate social responsibility offers background reports, interviews, studies, service, best practice, checklists, concepts, contacts and plenty of help for professional CSR work. In addition to the print product, membership of the CSR network offers exclusive access to in-depth information, news and databases as well as events and webinars from March 15. A moderated dialog, professional expertise and practical relevance are the strengths of the new specialist medium.
CSR tips and ideas for practice
The editorial team's most important feature: independent and cross-sector reporting that takes into account the perspectives of companies, NGOs and science. For years, the "CSR NEWS" website has been one of the leading and most visited information platforms on CSR worldwide.
Launched in 2011, the cross-media offering consisting of print, online and events is aimed at decision-makers and CSR and sustainability experts in companies, NGOs and foundations, communications agencies, management consultancies and PR consultants as well as managing directors in SMEs. It is also aimed at communicators, students, scientists and lecturers as well as marketing and advertising managers and the interested public.
"As a cross-media medium, the CSR magazine and its network offer more than just the latest news, background information and useful services: A scientifically and journalistically moderated dialog opens up a new kind of opportunity for CSR professionals to share challenges, questions and experiences with others," explains Editor-in-Chief Achim Halfmann. "Corporate social responsibility is becoming increasingly important for companies in our industries," adds Stefan Rühling, CEO of Vogel Business Media, "as the largest industrial media company, we can help to professionalize B2B communication."
The CSR marketing experts from Voges Marketingberatung Hamburg are responsible for cross-media sales.
For a reading copy and further information, please contact:
Dr. Gunther Schunk, Tel. 0931/418-2590
E-mail: gunther.schunk@vogel.de
You can register online here: www.csrmagazin.de
About Vogel Business Media: The specialist media company is one of Germany's leading providers of specialist information with around 100 trade journals and 60 websites as well as numerous international activities. Its headquarters are in Würzburg. The print and online media primarily serve the industrial, automotive, information technology and legal/business/tax sectors. They offer advertisers customized communication solutions ranging from reach and image building to lead generation. Multi-media via print, online, events and services. The editorial teams prepare specialist and industry topics for readers, users and event visitors and guarantee high-quality knowledge transfer and information. The company celebrates its 120th anniversary in 2011.
About CSR NEWS: As one of the world's leading and most visited information platforms on corporate social responsibility, CSR NEWS provides information on what is being done, thought and planned by companies, academia, NGOs and politicians in the field of corporate social responsibility. CSR NEWS reports neutrally and independently and, with around 100,000 visitors per month, is one of the most visited websites on the subject of corporate responsibility worldwide: www.csr-news.net.